Romania: Self-Adhesive Printed Label Market 2025

Self-Adhesive Printed Label Market Size in Romania

In 2022, after five years of decline, there was significant growth in the Romanian self-adhesive printed label market, when its value increased by 213% to $X. In general, consumption, however, showed a perceptible decrease. Over the period under review, the market attained the maximum level at $X in 2016; however, from 2017 to 2022, consumption failed to regain momentum.

Self-Adhesive Printed Label Production in Romania

In value terms, self-adhesive printed label production fell to $X in 2022 estimated in export price. In general, production saw a prominent increase. The most prominent rate of growth was recorded in 2013 when the production volume increased by 75% against the previous year. Over the period under review, production attained the peak level at $X in 2021, and then declined in the following year.

Self-Adhesive Printed Label Exports

Exports from Romania

In 2022, overseas shipments of self-adhesive printed labels increased by 7.4% to X tons, rising for the second year in a row after three years of decline. Over the period under review, exports saw buoyant growth. The most prominent rate of growth was recorded in 2021 when exports increased by 88% against the previous year. The exports peaked at X tons in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

In value terms, self-adhesive printed label exports expanded slightly to $X in 2022. Overall, exports showed a buoyant increase. The most prominent rate of growth was recorded in 2021 when exports increased by 74%. The exports peaked in 2022 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons) was the main destination for self-adhesive printed label exports from Romania, accounting for a 39% share of total exports. Moreover, self-adhesive printed label exports to Germany exceeded the volume sent to the second major destination, Spain (X tons), threefold. Austria (X tons) ranked third in terms of total exports with a 10% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to +20.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+76.8% per year) and Austria (+91.4% per year).

In value terms, Germany ($X) remains the key foreign market for self-adhesive printed labels exports from Romania, comprising 38% of total exports. The second position in the ranking was held by Italy ($X), with a 10% share of total exports. It was followed by France, with an 8.1% share.

From 2012 to 2022, the average annual growth rate of value to Germany amounted to +22.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+12.4% per year) and France (+20.2% per year).

Export Prices by Country

The average self-adhesive printed label export price stood at $X per ton in 2022, reducing by -2.7% against the previous year. Over the period under review, the export price showed a perceptible shrinkage. The most prominent rate of growth was recorded in 2018 when the average export price increased by 46% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Belgium ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Belgium (+8.4%), while the prices for the other major destinations experienced more modest paces of growth.

Self-Adhesive Printed Label Imports

Imports into Romania

After two years of growth, purchases abroad of self-adhesive printed labels decreased by -3.7% to X tons in 2022. The total import volume increased at an average annual rate of +1.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 with an increase of 30%. As a result, imports attained the peak of X tons. From 2015 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, self-adhesive printed label imports contracted to $X in 2022. In general, imports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of 22%. As a result, imports reached the peak of $X. From 2015 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Germany (X tons), Italy (X tons) and Hungary (X tons) were the main suppliers of self-adhesive printed label imports to Romania, with a combined 62% share of total imports. Poland, Bulgaria, France, Moldova, Spain, the Czech Republic and the UK lagged somewhat behind, together comprising a further 26%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Moldova (with a CAGR of +74.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), Germany ($X) and Bulgaria ($X) constituted the largest self-adhesive printed label suppliers to Romania, with a combined 55% share of total imports. Hungary, Poland, France, Spain, Moldova, the UK and the Czech Republic lagged somewhat behind, together accounting for a further 22%.

Moldova, with a CAGR of +61.3%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average self-adhesive printed label import price amounted to $X per ton, shrinking by -8.4% against the previous year. In general, the import price saw a mild descent. The pace of growth appeared the most rapid in 2015 when the average import price increased by 27%. As a result, import price attained the peak level of $X per ton. From 2016 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+16.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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