Romania: Strawberry Market 2024

Strawberry Market Size in Romania

The Romanian strawberry market soared to $X in 2022, surging by 16% against the previous year. Over the period under review, the total consumption indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +8.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -5.2% against 2020 indices. Over the period under review, the market attained the peak level at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Strawberry Production in Romania

In value terms, strawberry production surged to $X in 2022 estimated in export price. In general, production showed a resilient expansion. The most prominent rate of growth was recorded in 2013 when the production volume increased by 217% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2022, production growth remained at a lower figure.

The average yield of strawberries in Romania shrank slightly to X tons per ha in 2022, waning by -1.9% compared with the year before. Over the period under review, the yield, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 44% against the previous year. As a result, the yield attained the peak level of X tons per ha. From 2014 to 2022, the growth of the average strawberry yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of strawberries were harvested in Romania; growing by 15% against the year before. The harvested area increased at an average annual rate of +2.3% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 20%. Over the period under review, the harvested area dedicated to strawberry production reached the peak figure at X ha in 2019; however, from 2020 to 2022, the harvested area failed to regain momentum.

Strawberry Exports

Exports from Romania

In 2022, shipments abroad of strawberries increased by 183% to X tons, rising for the third year in a row after two years of decline. Overall, exports saw a resilient expansion. The pace of growth was the most pronounced in 2017 with an increase of 2,067% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are expected to retain growth in the near future.

In value terms, strawberry exports soared to $X in 2022. In general, exports recorded a significant expansion. The pace of growth was the most pronounced in 2017 with an increase of 886%. The exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Ukraine (X tons), Poland (X tons) and Moldova (X tons) were the main destinations of strawberry exports from Romania, together comprising 89% of total exports.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +128.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Ukraine ($X) emerged as the key foreign market for strawberries exports from Romania, comprising 48% of total exports. The second position in the ranking was taken by Poland ($X), with a 23% share of total exports. It was followed by Moldova, with a 17% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Ukraine was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+72.3% per year) and Moldova (+35.1% per year).

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, falling by -3.3% against the previous year. In general, the export price, however, posted a perceptible expansion. The most prominent rate of growth was recorded in 2018 an increase of 204% against the previous year. Over the period under review, the average export prices reached the maximum at $X per ton in 2015; however, from 2016 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bulgaria ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Bulgaria (+5.8%), while the prices for the other major destinations experienced mixed trend patterns.

Strawberry Imports

Imports into Romania

In 2022, the amount of strawberries imported into Romania expanded notably to X tons, rising by 14% compared with the previous year's figure. In general, imports saw a prominent expansion. The pace of growth was the most pronounced in 2013 with an increase of 50% against the previous year. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, strawberry imports expanded markedly to $X in 2022. Overall, imports showed a significant expansion. The pace of growth was the most pronounced in 2013 when imports increased by 72%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, Greece (X tons) constituted the largest supplier of strawberry to Romania, accounting for a 62% share of total imports. Moreover, strawberry imports from Greece exceeded the figures recorded by the second-largest supplier, Turkey (X tons), threefold. The third position in this ranking was held by Germany (X tons), with a 7.3% share.

From 2012 to 2022, the average annual growth rate of volume from Greece totaled +34.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+3.3% per year) and Germany (+21.8% per year).

In value terms, Greece ($X) constituted the largest supplier of strawberries to Romania, comprising 62% of total imports. The second position in the ranking was taken by Turkey ($X), with a 16% share of total imports. It was followed by Germany, with a 10% share.

From 2012 to 2022, the average annual growth rate of value from Greece amounted to +37.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+13.3% per year) and Germany (+23.5% per year).

Import Prices by Country

In 2022, the average strawberry import price amounted to $X per ton, shrinking by -6.9% against the previous year. In general, import price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry import price increased by +26.9% against 2020 indices. The most prominent rate of growth was recorded in 2021 when the average import price increased by 36%. As a result, import price attained the peak level of $X per ton, and then dropped in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Moldova ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+9.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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