Romania: Market for Television, Video and Digital Cameras 2025

Market Size for Television, Video and Digital Cameras in Romania

The Romanian market for television, video and digital cameras dropped dramatically to $X in 2022, falling by -22.4% against the previous year. Over the period under review, consumption saw a drastic downturn. Over the period under review, the market reached the peak level at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Production of Television, Video and Digital Cameras in Romania

In value terms, television, video and digital camera production dropped remarkably to $X in 2022 estimated in export price. In general, production recorded a deep setback. The pace of growth appeared the most rapid in 2017 when the production volume increased by 95%. Television, video and digital camera production peaked at $X in 2012; however, from 2013 to 2022, production remained at a lower figure.

Exports of Television, Video and Digital Cameras

Exports from Romania

In 2022, television, video and digital camera exports from Romania reduced markedly to X units, declining by -70.2% on the previous year's figure. In general, exports showed a deep slump. The growth pace was the most rapid in 2017 with an increase of 452% against the previous year. The exports peaked at X units in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

In value terms, television, video and digital camera exports reduced to $X in 2022. Over the period under review, exports showed a deep setback. The pace of growth appeared the most rapid in 2017 when exports increased by 649% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Georgia (X units) was the main destination for television, video and digital camera exports from Romania, with a 61% share of total exports. Moreover, television, video and digital camera exports to Georgia exceeded the volume sent to the second major destination, Ukraine (X units), fivefold. The third position in this ranking was held by Suriname (X units), with a 6.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Georgia totaled +323.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+183.1% per year) and Suriname (0.0% per year).

In value terms, Georgia ($X), Suriname ($X) and Ukraine ($X) appeared to be the largest markets for television, video and digital camera exported from Romania worldwide, with a combined 86% share of total exports. Moldova, Italy, Brunei Darussalam, Argentina, Spain, France, the UK, the Netherlands, Sweden and Slovakia lagged somewhat behind, together accounting for a further 11%.

Among the main countries of destination, Argentina, with a CAGR of +1,181.0%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for television, video and digital cameras amounted to $X per unit, rising by 194% against the previous year. In general, the export price posted a perceptible increase. Over the period under review, the average export prices hit record highs at $X per unit in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Sweden ($X per unit), while the average price for exports to Argentina ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+33.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Romania

In 2022, after four years of growth, there was significant decline in purchases abroad of television, video and digital cameras, when their volume decreased by -91.6% to X units. Over the period under review, imports continue to indicate a deep reduction. The pace of growth was the most pronounced in 2020 with an increase of 91% against the previous year. Imports peaked at X units in 2021, and then dropped significantly in the following year.

In value terms, television, video and digital camera imports declined notably to $X in 2022. Overall, imports faced a abrupt setback. The growth pace was the most rapid in 2020 with an increase of 27%. Imports peaked at $X in 2021, and then shrank markedly in the following year.

Imports by Country

In 2022, China (X units) constituted the largest supplier of television, video and digital camera to Romania, with a 40% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, the Netherlands (X units), twofold. The third position in this ranking was held by Hungary (X units), with a 9.8% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to -11.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (-10.7% per year) and Hungary (+2.2% per year).

In value terms, the largest television, video and digital camera suppliers to Romania were China ($X), the Netherlands ($X) and Germany ($X), with a combined 69% share of total imports. Hungary, Poland, Austria, Slovakia and Hong Kong SAR lagged somewhat behind, together comprising a further 22%.

Poland, with a CAGR of +11.5%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for television, video and digital cameras stood at $X per unit in 2022, surging by 47% against the previous year. Overall, the import price, however, saw a mild decrease. The pace of growth was the most pronounced in 2017 when the average import price increased by 50%. Over the period under review, average import prices hit record highs at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+9.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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