Romania: Tobacco Market 2024

Tobacco Market Size in Romania

After two years of decline, the Romanian tobacco market increased by 92% to $X in 2021. Overall, the total consumption indicated mild growth from 2012 to 2021: its value increased at an average annual rate of +1.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Tobacco Production in Romania

In value terms, tobacco production fell significantly to $X in 2021 estimated in export price. In general, production, however, saw a abrupt setback. The most prominent rate of growth was recorded in 2018 when the production volume increased by 234% against the previous year. Tobacco production peaked at $X in 2020, and then contracted dramatically in the following year.

Tobacco Exports

Exports from Romania

In 2021, overseas shipments of tobacco (smoking tobacco, chewing tobacco, snuff) decreased by -6.2% to X tons for the first time since 2016, thus ending a four-year rising trend. Overall, exports, however, enjoyed significant growth. The pace of growth appeared the most rapid in 2018 with an increase of 149%. Over the period under review, the exports reached the maximum at X tons in 2020, and then shrank in the following year.

In value terms, tobacco exports totaled $X in 2021. Over the period under review, exports, however, showed significant growth. The growth pace was the most rapid in 2017 when exports increased by 388%. The exports peaked in 2021 and are expected to retain growth in years to come.

Exports by Country

Hungary (X tons), the Czech Republic (X tons) and Poland (X tons) were the main destinations of tobacco exports from Romania, with a combined 53% share of total exports. These countries were followed by Japan, the Netherlands, Ukraine, Croatia and Turkey, which together accounted for a further 28%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Japan (with a CAGR of +519.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for tobacco exported from Romania were the Czech Republic ($X), Japan ($X) and Hungary ($X), with a combined 53% share of total exports.

Japan, with a CAGR of +581.8%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average tobacco export price amounted to $X per ton, surging by 18% against the previous year. Overall, the export price enjoyed a significant increase. The pace of growth appeared the most rapid in 2017 when the average export price increased by 290% against the previous year. The export price peaked in 2021 and is likely to see gradual growth in years to come.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Ukraine (+67.0%), while the prices for the other major destinations experienced more modest paces of growth.

Tobacco Imports

Imports into Romania

In 2021, approx. X tons of tobacco (smoking tobacco, chewing tobacco, snuff) were imported into Romania; which is down by -3.9% compared with 2020. Over the period under review, total imports indicated prominent growth from 2012 to 2021: its volume increased at an average annual rate of +6.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +16.0% against 2019 indices. The pace of growth was the most pronounced in 2017 with an increase of 31%. Over the period under review, imports reached the maximum at X tons in 2020, and then reduced slightly in the following year.

In value terms, tobacco imports expanded to $X in 2021. In general, imports, however, recorded a resilient increase. The growth pace was the most rapid in 2017 when imports increased by 48% against the previous year. Over the period under review, imports attained the peak figure at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Germany (X tons) constituted the largest tobacco supplier to Romania, with a 39% share of total imports. Moreover, tobacco imports from Germany exceeded the figures recorded by the second-largest supplier, Poland (X tons), twofold. The third position in this ranking was held by Croatia (X tons), with a 10% share.

From 2012 to 2021, the average annual growth rate of volume from Germany stood at +9.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+14.9% per year) and Croatia (+172.9% per year).

In value terms, Germany ($X), Poland ($X) and Turkey ($X) constituted the largest tobacco suppliers to Romania, with a combined 62% share of total imports. These countries were followed by Croatia, the Netherlands, Portugal, Belgium, France and the UK, which together accounted for a further 28%.

In terms of the main suppliers, Croatia, with a CAGR of +158.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average tobacco import price stood at $X per ton in 2021, picking up by 8% against the previous year. In general, the import price showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of 15%. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+16.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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