Romania: Toilet Paper Market 2024

Toilet Paper Market Size in Romania

In 2021, after three years of growth, there was decline in the Romanian toilet paper market, when its value decreased by -2.1% to $X. Overall, consumption recorded a relatively flat trend pattern. Toilet paper consumption peaked at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Toilet Paper Production in Romania

In value terms, toilet paper production contracted slightly to $X in 2021 estimated in export price. In general, production showed a mild reduction. The pace of growth appeared the most rapid in 2013 with an increase of 10%. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2021, production remained at a lower figure.

Toilet Paper Exports

Exports from Romania

In 2021, shipments abroad of toilet paper decreased by -9.7% to X tons, falling for the fourth consecutive year after four years of growth. Over the period under review, exports, however, posted resilient growth. The growth pace was the most rapid in 2014 when exports increased by 311% against the previous year. The exports peaked at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, toilet paper exports fell to $X in 2021. Overall, exports, however, showed a resilient expansion. The most prominent rate of growth was recorded in 2014 when exports increased by 250% against the previous year. Over the period under review, the exports attained the maximum at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Hungary (X tons), Austria (X tons) and Serbia (X tons) were the main destinations of toilet paper exports from Romania, together accounting for 61% of total exports.

From 2012 to 2021, the biggest increases were recorded for Austria (with a CAGR of +993.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Hungary ($X), Austria ($X) and Bulgaria ($X) were the largest markets for toilet paper exported from Romania worldwide, together accounting for 58% of total exports.

In terms of the main countries of destination, Austria, with a CAGR of +1,129.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toilet paper export price amounted to $X per ton, rising by 4.7% against the previous year. In general, the export price, however, saw a mild curtailment. The pace of growth appeared the most rapid in 2018 an increase of 18%. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Moldova ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Romania

In 2021, toilet paper imports into Romania stood at X tons, remaining constant against 2020. Overall, total imports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +7.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +97.7% against 2012 indices. The most prominent rate of growth was recorded in 2016 when imports increased by 18% against the previous year. Imports peaked in 2021 and are likely to see gradual growth in the near future.

In value terms, toilet paper imports rose significantly to $X in 2021. Over the period under review, imports showed a prominent expansion. The pace of growth appeared the most rapid in 2018 when imports increased by 23%. Imports peaked in 2021 and are likely to continue growth in the immediate term.

Imports by Country

Austria (X tons), Serbia (X tons) and Bulgaria (X tons) were the main suppliers of toilet paper imports to Romania, together accounting for 82% of total imports.

From 2012 to 2021, the biggest increases were recorded for Serbia (with a CAGR of +42.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X) constituted the largest supplier of toilet paper to Romania, comprising 40% of total imports. The second position in the ranking was taken by Serbia ($X), with a 19% share of total imports. It was followed by Bulgaria, with an 18% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Austria stood at +7.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Serbia (+40.1% per year) and Bulgaria (+15.8% per year).

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, rising by 9.7% against the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average import price increased by 12% against the previous year. Over the period under review, average import prices hit record highs in 2021 and is likely to continue growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Greece ($X per ton), while the price for Moldova ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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