Romania: Tomato Juice Market 2024

Tomato Juice Market Size in Romania

The Romanian tomato juice market was estimated at $X in 2022, approximately mirroring the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a perceptible descent. Over the period under review, the market reached the peak level at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Tomato Juice Exports

Exports from Romania

In 2022, overseas shipments of tomato juice increased by 42% to X tons, rising for the seventh consecutive year after two years of decline. In general, exports enjoyed a resilient increase. The most prominent rate of growth was recorded in 2017 when exports increased by 178% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

In value terms, tomato juice exports skyrocketed to $X in 2022. Overall, exports recorded prominent growth. The most prominent rate of growth was recorded in 2017 when exports increased by 201% against the previous year. The exports peaked in 2022 and are likely to continue growth in the immediate term.

Exports by Country

Bulgaria (X tons), Moldova (X tons) and the UK (X tons) were the main destinations of tomato juice exports from Romania, with a combined 88% share of total exports. Germany, Ireland, Spain and Italy lagged somewhat behind, together accounting for a further 8%.

From 2012 to 2022, the biggest increases were recorded for Ireland (with a CAGR of +54.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X) remains the key foreign market for tomato juice exports from Romania, comprising 46% of total exports. The second position in the ranking was held by Moldova ($X), with a 22% share of total exports. It was followed by the UK, with a 9.3% share.

From 2012 to 2022, the average annual growth rate of value to Bulgaria totaled +37.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (+27.3% per year) and the UK (+27.4% per year).

Export Prices by Country

The average tomato juice export price stood at $X per ton in 2022, dropping by -7.5% against the previous year. In general, export price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2015 an increase of 43%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Ireland ($X per ton), while the average price for exports to Moldova ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Tomato Juice Imports

Imports into Romania

In 2022, after two years of decline, there was significant growth in overseas purchases of tomato juice, when their volume increased by 18% to X tons. Overall, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when imports increased by 44%. Imports peaked at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, tomato juice imports amounted to $X in 2022. In general, imports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when imports increased by 61% against the previous year. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Poland (X tons) constituted the largest supplier of tomato juice to Romania, with a 60% share of total imports. Moreover, tomato juice imports from Poland exceeded the figures recorded by the second-largest supplier, Hungary (X tons), sixfold. Germany (X tons) ranked third in terms of total imports with a 9.3% share.

From 2012 to 2022, the average annual growth rate of volume from Poland totaled +4.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+1.0% per year) and Germany (+8.7% per year).

In value terms, Poland ($X) constituted the largest supplier of tomato juice to Romania, comprising 53% of total imports. The second position in the ranking was taken by Hungary ($X), with a 12% share of total imports. It was followed by Germany, with an 11% share.

From 2012 to 2022, the average annual growth rate of value from Poland stood at +5.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+5.2% per year) and Germany (+10.0% per year).

Import Prices by Country

In 2022, the average tomato juice import price amounted to $X per ton, declining by -13.9% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 24%. As a result, import price reached the peak level of $X per ton, and then contracted in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+4.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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