Romania: Video Game Console Market 2024

Video Game Console Market Size in Romania

After five years of growth, the Romanian video game console market decreased by -15% to $X in 2022. In general, consumption saw a perceptible curtailment. Video game console consumption peaked at $X in 2013; however, from 2014 to 2022, consumption failed to regain momentum.

Video Game Console Production in Romania

In value terms, video game console production contracted modestly to $X in 2022 estimated in export price. In general, production showed a abrupt curtailment. The most prominent rate of growth was recorded in 2019 with an increase of 26%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Video Game Console Exports

Exports from Romania

In 2022, shipments abroad of video game consoles decreased by -26.3% to X units, falling for the second consecutive year after three years of growth. Overall, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 150% against the previous year. The exports peaked at X units in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, video game console exports shrank significantly to $X in 2022. In general, exports, however, showed a tangible increase. The pace of growth was the most pronounced in 2018 when exports increased by 260% against the previous year. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Bulgaria (X units) was the main destination for video game console exports from Romania, with a 42% share of total exports. Moreover, video game console exports to Bulgaria exceeded the volume sent to the second major destination, Greece (X units), threefold. The third position in this ranking was held by Slovenia (X units), with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Bulgaria amounted to +1.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Greece (+19.9% per year) and Slovenia (+85.8% per year).

In value terms, Bulgaria ($X) remains the key foreign market for video game consoles exports from Romania, comprising 37% of total exports. The second position in the ranking was held by Greece ($X), with a 16% share of total exports. It was followed by Slovenia, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to Bulgaria stood at +6.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Greece (+20.9% per year) and Slovenia (+96.1% per year).

Export Prices by Country

The average video game console export price stood at $X per unit in 2022, reducing by -7.7% against the previous year. Over the period under review, the export price, however, continues to indicate a moderate expansion. The pace of growth was the most pronounced in 2018 an increase of 49%. Over the period under review, the average export prices hit record highs at $X per unit in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Singapore ($X per unit), while the average price for exports to the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+12.7%), while the prices for the other major destinations experienced more modest paces of growth.

Video Game Console Imports

Imports into Romania

In 2022, purchases abroad of video game consoles decreased by -26.9% to X units for the first time since 2013, thus ending a eight-year rising trend. Overall, imports, however, posted a buoyant expansion. The pace of growth was the most pronounced in 2014 with an increase of 102%. Imports peaked at X units in 2021, and then dropped rapidly in the following year.

In value terms, video game console imports reduced markedly to $X in 2022. In general, imports, however, recorded strong growth. The most prominent rate of growth was recorded in 2014 with an increase of 94%. Over the period under review, imports reached the peak figure at $X in 2021, and then contracted sharply in the following year.

Imports by Country

Germany (X units), Ireland (X units) and Poland (X units) were the main suppliers of video game console imports to Romania, with a combined 58% share of total imports. China, the Czech Republic, the Netherlands, Slovakia and the UK lagged somewhat behind, together accounting for a further 30%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Czech Republic (with a CAGR of +148.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest video game console suppliers to Romania were Germany ($X), Ireland ($X) and the Czech Republic ($X), together accounting for 74% of total imports. Poland, the UK, Slovakia, the Netherlands and China lagged somewhat behind, together comprising a further 17%.

Among the main suppliers, Poland, with a CAGR of +203.5%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average video game console import price amounted to $X per unit, falling by -3.5% against the previous year. Overall, the import price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 an increase of 35% against the previous year. Over the period under review, average import prices attained the peak figure at $X per unit in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ireland (+24.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :