Romania: Market for Non-Soap Washing and Cleaning Preparations 2025

Market Size for Non-Soap Washing and Cleaning Preparations in Romania

For the third year in a row, the Romanian market for non-soap washing and cleaning preparations recorded growth in sales value, which increased by 3.5% to $X in 2022. In general, consumption posted strong growth. Non-soap washing and cleaning preparations consumption peaked in 2022 and is likely to continue growth in years to come.

Production of Non-Soap Washing and Cleaning Preparations in Romania

In value terms, non-soap washing and cleaning preparations production surged to $X in 2022 estimated in export price. Over the period under review, production, however, showed a pronounced shrinkage. Over the period under review, production attained the peak level at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Exports of Non-Soap Washing and Cleaning Preparations

Exports from Romania

In 2022, shipments abroad of non-soap washing and cleaning preparations increased by 1.3% to X tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, total exports indicated a noticeable increase from 2012 to 2022: its volume increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -7.7% against 2019 indices. The most prominent rate of growth was recorded in 2019 with an increase of 54%. As a result, the exports attained the peak of X tons. From 2020 to 2022, the growth of the exports remained at a lower figure.

In value terms, non-soap washing and cleaning preparations exports reached $X in 2022. Overall, exports enjoyed a prominent expansion. The pace of growth was the most pronounced in 2019 when exports increased by 38%. Over the period under review, the exports attained the maximum in 2022 and are likely to see steady growth in the immediate term.

Exports by Country

Germany (X tons), Belgium (X tons) and Bulgaria (X tons) were the main destinations of non-soap washing and cleaning preparations exports from Romania, with a combined 42% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Belgium (with a CAGR of +196.0%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for non-soap washing and cleaning preparations exported from Romania were Germany ($X), Poland ($X) and Bulgaria ($X), together accounting for 33% of total exports. Belgium, Serbia, Moldova, the Czech Republic, Italy, Greece, Hungary, Albania, Austria and Turkey lagged somewhat behind, together comprising a further 49%.

Belgium, with a CAGR of +165.9%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for non-soap washing and cleaning preparations amounted to $X per ton, surging by 2.6% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. The pace of growth appeared the most rapid in 2021 an increase of 24%. The export price peaked in 2022 and is likely to continue growth in years to come.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Poland ($X per ton), while the average price for exports to Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+9.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-Soap Washing and Cleaning Preparations

Imports into Romania

In 2022, imports of non-soap washing and cleaning preparations into Romania totaled X tons, approximately equating 2021. Overall, imports recorded a buoyant expansion. The pace of growth appeared the most rapid in 2018 with an increase of 26% against the previous year. Imports peaked in 2022 and are likely to see steady growth in the near future.

In value terms, non-soap washing and cleaning preparations imports expanded to $X in 2022. Over the period under review, imports posted resilient growth. The pace of growth appeared the most rapid in 2018 when imports increased by 31% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

The Czech Republic (X tons), Turkey (X tons) and Hungary (X tons) were the main suppliers of non-soap washing and cleaning preparations imports to Romania, together comprising 37% of total imports. Poland, Bulgaria, Italy, France, Germany, Austria, the Netherlands, Serbia, Israel and the UK lagged somewhat behind, together comprising a further 54%.

From 2012 to 2022, the biggest increases were recorded for the Netherlands (with a CAGR of +27.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Poland ($X) and the Czech Republic ($X) constituted the largest non-soap washing and cleaning preparations suppliers to Romania, together accounting for 34% of total imports. Italy, Germany, Bulgaria, Hungary, Turkey, Serbia, the Netherlands, Austria, Israel and the UK lagged somewhat behind, together accounting for a further 54%.

The Netherlands, with a CAGR of +22.3%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for non-soap washing and cleaning preparations amounted to $X per ton, increasing by 2.4% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the average import price increased by 8.9%. As a result, import price attained the peak level of $X per ton; afterwards, it flattened through to 2022.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Serbia (+4.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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