Romania: Toy Market 2024

Toy Market Size in Romania

For the fourth year in a row, the Romanian toy market recorded growth in sales value, which increased by 20% to $X in 2021. Overall, consumption showed resilient growth. Over the period under review, the market hit record highs in 2021 and is expected to retain growth in the immediate term.

Toy Production in Romania

In value terms, toy production plummeted to $X in 2021 estimated in export price. Overall, production, however, showed a drastic downturn. The most prominent rate of growth was recorded in 2017 when the production volume increased by 83%. Toy production peaked at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports from Romania

In 2021, the amount of dolls and toys exported from Romania skyrocketed to X tons, rising by 16% on the previous year. Over the period under review, exports continue to indicate a resilient increase. The pace of growth appeared the most rapid in 2014 when exports increased by 23% against the previous year. The exports peaked at X tons in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, toy exports surged to $X in 2021. In general, total exports indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of 30%. The exports peaked in 2021 and are expected to retain growth in the near future.

Exports by Country

Germany (X tons), Hungary (X tons) and Slovenia (X tons) were the main destinations of toy exports from Romania, together comprising 59% of total exports. These countries were followed by Moldova, Italy, France, Poland, Spain, Bulgaria, Austria, the United States, Slovakia and Belgium, which together accounted for a further 35%.

From 2012 to 2021, the biggest increases were recorded for Austria (with a CAGR of +198.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Hungary ($X) and Slovenia ($X) were the largest markets for toy exported from Romania worldwide, together accounting for 67% of total exports. These countries were followed by Austria, Moldova, Italy, Bulgaria, France, Poland, the United States, Spain, Slovakia and Belgium, which together accounted for a further 32%.

Among the main countries of destination, Austria, with a CAGR of +222.1%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, surging by 5.3% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the average export price increased by 15% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Austria ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+7.5%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Romania

For the fourth year in a row, Romania recorded growth in overseas purchases of dolls and toys, which increased by 21% to X tons in 2021. In general, imports enjoyed a prominent increase. The growth pace was the most rapid in 2016 with an increase of 210%. As a result, imports attained the peak of X tons. From 2017 to 2021, the growth of imports failed to regain momentum.

In value terms, toy imports soared to $X in 2021. Overall, imports showed a prominent increase. The pace of growth appeared the most rapid in 2017 when imports increased by 31%. Imports peaked in 2021 and are expected to retain growth in the immediate term.

Imports by Country

Greece (X tons), China (X tons) and Hungary (X tons) were the main suppliers of toy imports to Romania, with a combined 77% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Greece (with a CAGR of +63.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest toy suppliers to Romania were Greece ($X), China ($X) and Hungary ($X), together accounting for 66% of total imports.

In terms of the main suppliers, Greece, with a CAGR of +41.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, shrinking by -2.5% against the previous year. Over the period under review, the import price continues to indicate a slight slump. The most prominent rate of growth was recorded in 2017 when the average import price increased by 126% against the previous year. Over the period under review, average import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+10.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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