Romania: Whisky Market 2024

Whisky Market Size in Romania

The Romanian whisky market was estimated at $X in 2022, surging by 2.7% against the previous year. Over the period under review, consumption continues to indicate a prominent increase. Over the period under review, the market attained the peak level in 2022 and is expected to retain growth in the immediate term.

Whisky Production in Romania

In value terms, whisky production contracted remarkably to $X in 2022 estimated in export price. Overall, production faced a significant contraction. Whisky production peaked at $X in 2021, and then contracted dramatically in the following year.

Whisky Exports

Exports from Romania

In 2022, shipments abroad of whisky increased by 205% to X litres, rising for the second consecutive year after two years of decline. Overall, exports continue to indicate a significant expansion. The growth pace was the most rapid in 2014 with an increase of 457%. The exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, whisky exports surged to $X in 2022. In general, exports posted a significant expansion. The pace of growth was the most pronounced in 2014 with an increase of 273% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in years to come.

Exports by Country

Bulgaria (X litres) was the main destination for whisky exports from Romania, accounting for a 54% share of total exports. Moreover, whisky exports to Bulgaria exceeded the volume sent to the second major destination, Hungary (X litres), fourfold. Croatia (X litres) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual growth rate of volume to Bulgaria totaled +132.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (+53.0% per year) and Croatia (+406.2% per year).

In value terms, Bulgaria ($X) emerged as the key foreign market for whisky exports from Romania, comprising 55% of total exports. The second position in the ranking was taken by Croatia ($X), with a 12% share of total exports. It was followed by the Netherlands, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Bulgaria amounted to +120.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Croatia (+419.8% per year) and the Netherlands (+21.7% per year).

Export Prices by Country

In 2022, the average whisky export price amounted to $X per litre, reducing by -2.1% against the previous year. In general, the export price continues to indicate a deep slump. The growth pace was the most rapid in 2017 when the average export price increased by 25%. The export price peaked at $X per litre in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was North Macedonia ($X per litre), while the average price for exports to Hungary ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to North Macedonia (+5.5%), while the prices for the other major destinations experienced more modest paces of growth.

Whisky Imports

Imports into Romania

In 2022, the amount of whisky imported into Romania soared to X litres, picking up by 23% compared with the year before. Over the period under review, imports continue to indicate buoyant growth. The growth pace was the most rapid in 2021 when imports increased by 100%. Imports peaked in 2022 and are likely to see gradual growth in years to come.

In value terms, whisky imports surged to $X in 2022. Overall, imports recorded a strong increase. The growth pace was the most rapid in 2021 with an increase of 118%. Imports peaked in 2022 and are likely to continue growth in the immediate term.

Imports by Country

In 2022, the UK (X litres) constituted the largest supplier of whisky to Romania, with a 50% share of total imports. Moreover, whisky imports from the UK exceeded the figures recorded by the second-largest supplier, the Netherlands (X litres), twofold. The third position in this ranking was taken by Germany (X litres), with a 7.7% share.

From 2012 to 2022, the average annual growth rate of volume from the UK totaled +8.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+34.2% per year) and Germany (+11.8% per year).

In value terms, the UK ($X) constituted the largest supplier of whisky to Romania, comprising 51% of total imports. The second position in the ranking was held by the Netherlands ($X), with a 21% share of total imports. It was followed by the United States, with a 6.7% share.

From 2012 to 2022, the average annual growth rate of value from the UK totaled +11.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+30.5% per year) and the United States (+0.3% per year).

Import Prices by Country

The average whisky import price stood at $X per litre in 2022, stabilizing at the previous year. Over the last decade, it increased at an average annual rate of +1.3%. The pace of growth appeared the most rapid in 2014 when the average import price increased by 13%. Over the period under review, average import prices reached the maximum at $X per litre in 2021, and then dropped slightly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Belgium ($X per litre), while the price for Bulgaria ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+5.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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