Romania: Mobile Phone Market 2025

Mobile Phone Market Size in Romania

The Romanian mobile phone market expanded modestly to $X in 2022, growing by 4.9% against the previous year. The market value increased at an average annual rate of +2.9% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Mobile phone consumption peaked in 2022 and is expected to retain growth in years to come.

Mobile Phone Production in Romania

In value terms, mobile phone production rose slightly to $X in 2022 estimated in export price. Overall, production saw a noticeable descent. The most prominent rate of growth was recorded in 2019 with an increase of 25% against the previous year. Mobile phone production peaked at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Mobile Phone Exports

Exports from Romania

In 2022, overseas shipments of mobile phones decreased by -4.8% to X units, falling for the third year in a row after two years of growth. In general, exports saw a abrupt decrease. The pace of growth appeared the most rapid in 2019 with an increase of 18%. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, mobile phone exports reduced to $X in 2022. Overall, exports showed a abrupt setback. The most prominent rate of growth was recorded in 2019 with an increase of 42%. Over the period under review, the exports attained the maximum at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Poland (X units), Bulgaria (X units) and Germany (X units) were the main destinations of mobile phone exports from Romania, together accounting for 45% of total exports. Hong Kong SAR, the United Arab Emirates, Ukraine, Moldova, France, Slovakia, the Netherlands, Italy, the UK and Spain lagged somewhat behind, together comprising a further 45%.

From 2012 to 2022, the biggest increases were recorded for Ukraine (with a CAGR of +199.1%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X), Poland ($X) and the United Arab Emirates ($X) appeared to be the largest markets for mobile phone exported from Romania worldwide, with a combined 49% share of total exports. Germany, Ukraine, France, Slovakia, the Netherlands, Italy, Spain, Moldova, Hong Kong SAR and the UK lagged somewhat behind, together comprising a further 41%.

In terms of the main countries of destination, Ukraine, with a CAGR of +167.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average mobile phone export price stood at $X per unit in 2022, declining by -4.2% against the previous year. Over the period under review, export price indicated a notable expansion from 2012 to 2022: its price increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, mobile phone export price increased by +61.6% against 2018 indices. The most prominent rate of growth was recorded in 2013 when the average export price increased by 33% against the previous year. The export price peaked at $X per unit in 2021, and then reduced modestly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per unit), while the average price for exports to Hong Kong SAR ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+12.8%), while the prices for the other major destinations experienced more modest paces of growth.

Mobile Phone Imports

Imports into Romania

In 2022, the amount of mobile phones imported into Romania reduced modestly to X units, waning by -3.9% on the previous year. Overall, imports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of 27%. Over the period under review, imports attained the maximum at X units in 2015; however, from 2016 to 2022, imports remained at a lower figure.

In value terms, mobile phone imports reached $X in 2022. Over the period under review, total imports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +11.5% against 2018 indices. The growth pace was the most rapid in 2014 when imports increased by 19%. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

In 2022, Slovakia (X units) constituted the largest supplier of mobile phone to Romania, accounting for a 41% share of total imports. Moreover, mobile phone imports from Slovakia exceeded the figures recorded by the second-largest supplier, Austria (X units), threefold. The third position in this ranking was held by the Netherlands (X units), with a 7.3% share.

From 2012 to 2022, the average annual growth rate of volume from Slovakia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+9.2% per year) and the Netherlands (+12.8% per year).

In value terms, Slovakia ($X), Hungary ($X) and the Czech Republic ($X) appeared to be the largest mobile phone suppliers to Romania, together comprising 73% of total imports. Austria, the Netherlands, Hong Kong SAR, Germany, Poland and China lagged somewhat behind, together accounting for a further 23%.

Hong Kong SAR, with a CAGR of +122.3%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average mobile phone import price amounted to $X per unit, growing by 13% against the previous year. Overall, import price indicated a buoyant increase from 2012 to 2022: its price increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, mobile phone import price increased by +106.7% against 2015 indices. The growth pace was the most rapid in 2016 an increase of 23%. The import price peaked in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per unit), while the price for Poland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+22.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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