SADC: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in SADC

In 2022, the SADC market for beauty, make-up and skin care preparations increased by 9% to $X for the first time since 2018, thus ending a three-year declining trend. In general, consumption, however, continues to indicate a slight shrinkage. The level of consumption peaked at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Production of Beauty, Make-Up And Skin Care Preparations in SADC

In value terms, production of beauty, make-up and skin care preparations rose slightly to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 9.4% against the previous year. As a result, production reached the peak level of $X. From 2019 to 2022, production of growth remained at a lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in SADC

For the third consecutive year, SADC recorded growth in shipments abroad of beauty, make-up and skin care preparations, which increased by 4.9% to X tons in 2022. Total exports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +8.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +11.1% against 2018 indices. The pace of growth appeared the most rapid in 2018 with an increase of 27%. The volume of export peaked in 2022 and is expected to retain growth in years to come.

In value terms, exports of beauty, make-up and skin care preparations contracted modestly to $X in 2022. Total exports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +5.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +7.4% against 2018 indices. The pace of growth was the most pronounced in 2021 when exports increased by 23%. As a result, the exports attained the peak of $X, and then declined in the following year.

Exports by Country

South Africa represented the key exporting country with an export of about X tons, which finished at 75% of total exports. It was distantly followed by Tanzania (X tons), achieving a 23% share of total exports.

Exports from South Africa increased at an average annual rate of +6.2% from 2012 to 2022. At the same time, Tanzania (+20.0%) displayed positive paces of growth. Moreover, Tanzania emerged as the fastest-growing exporter exported in SADC, with a CAGR of +20.0% from 2012-2022. From 2012 to 2022, the share of Tanzania increased by +15 percentage points.

In value terms, South Africa ($X) remains the largest beauty, make-up and skin care preparations supplier in SADC, comprising 89% of total exports. The second position in the ranking was taken by Tanzania ($X), with a 9.3% share of total exports.

In South Africa, exports of beauty, make-up and skin care preparations increased at an average annual rate of +5.7% over the period from 2012-2022.

Export Prices by Country

The export price in SADC stood at $X per ton in 2022, reducing by -7.1% against the previous year. In general, the export price showed a mild shrinkage. The pace of growth was the most pronounced in 2021 when the export price increased by 16%. Over the period under review, the export prices attained the maximum at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was South Africa ($X per ton), while Tanzania amounted to $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (-0.5%).

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in SADC

In 2022, after two years of decline, there was growth in overseas purchases of beauty, make-up and skin care preparations, when their volume increased by 4.5% to X tons. The total import volume increased at an average annual rate of +3.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 with an increase of 25%. The volume of import peaked at X tons in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, imports of beauty, make-up and skin care preparations totaled $X in 2022. The total import value increased at an average annual rate of +1.1% over the period from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2021 when imports increased by 18% against the previous year. The level of import peaked at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

South Africa was the main importing country with an import of about X tons, which amounted to 40% of total imports. It was distantly followed by Namibia (X tons), Botswana (X tons), Angola (X tons), Zambia (X tons), Zimbabwe (X tons) and Tanzania (X tons), together committing a 45% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to beauty, make-up and skin care preparations imports into South Africa stood at +7.4%. At the same time, Zambia (+8.0%), Namibia (+5.4%), Botswana (+4.8%) and Tanzania (+1.6%) displayed positive paces of growth. Moreover, Zambia emerged as the fastest-growing importer imported in SADC, with a CAGR of +8.0% from 2012-2022. By contrast, Angola (-3.6%) and Zimbabwe (-4.1%) illustrated a downward trend over the same period. From 2012 to 2022, the share of South Africa, Zambia and Namibia increased by +13, +2.6 and +1.6 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported beauty, make-up and skin care preparations in SADC, comprising 54% of total imports. The second position in the ranking was held by Namibia ($X), with a 10% share of total imports. It was followed by Botswana, with a 9.6% share.

From 2012 to 2022, the average annual growth rate of value in South Africa amounted to +3.2%. The remaining importing countries recorded the following average annual rates of imports growth: Namibia (+2.9% per year) and Botswana (+4.8% per year).

Import Prices by Country

The import price in SADC stood at $X per ton in 2022, flattening at the previous year. Overall, the import price, however, showed a pronounced decline. The most prominent rate of growth was recorded in 2021 when the import price increased by 23% against the previous year. The level of import peaked at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was South Africa ($X per ton), while Zambia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Botswana (+0.0%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform