SADC: Magnetic Media Market 2025

Magnetic Media Market Size in SADC

In 2021, the SADC magnetic media market was finally on the rise to reach $X after three years of decline. Over the period under review, consumption saw a strong expansion. The level of consumption peaked at $X in 2017; however, from 2018 to 2021, consumption failed to regain momentum.

Magnetic Media Production in SADC

In value terms, magnetic media production surged to $X in 2021 estimated in export price. In general, production recorded a significant increase. The growth pace was the most rapid in 2016 with an increase of 808%. The level of production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Magnetic Media Exports

Exports in SADC

In 2021, overseas shipments of magnetic media, not recorded, except cards with a magnetic stripe decreased by -35.9% to X units, falling for the second consecutive year after three years of growth. Over the period under review, exports, however, posted strong growth. The growth pace was the most rapid in 2017 with an increase of 204%. Over the period under review, the exports attained the maximum at X units in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, magnetic media exports dropped sharply to $X in 2021. In general, exports, however, continue to indicate prominent growth. The pace of growth appeared the most rapid in 2017 when exports increased by 737%. The level of export peaked at $X in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

Exports by Country

South Africa prevails in exports structure, finishing at X units, which was approx. 95% of total exports in 2021. Madagascar (X units) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to magnetic media exports from South Africa stood at +20.2%. At the same time, Madagascar (+36.9%) displayed positive paces of growth. Moreover, Madagascar emerged as the fastest-growing exporter exported in SADC, with a CAGR of +36.9% from 2012-2021. While the share of South Africa (+48 p.p.) and Madagascar (+2.2 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest magnetic media supplier in SADC, comprising 99% of total exports. The second position in the ranking was held by Madagascar ($X), with a 0.3% share of total exports.

From 2012 to 2021, the average annual growth rate of value in South Africa stood at +9.3%.

Export Prices by Country

In 2021, the export price in SADC amounted to $X per unit, waning by -43.7% against the previous year. Over the period under review, the export price recorded a pronounced descent. The most prominent rate of growth was recorded in 2017 an increase of 176% against the previous year. The level of export peaked at $X per unit in 2018; however, from 2019 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was South Africa ($X per unit), while Madagascar amounted to $X per unit.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Madagascar (-1.5%).

Magnetic Media Imports

Imports in SADC

In 2021, supplies from abroad of magnetic media, not recorded, except cards with a magnetic stripe was finally on the rise to reach X units for the first time since 2018, thus ending a two-year declining trend. Over the period under review, imports, however, recorded a dramatic downturn. The most prominent rate of growth was recorded in 2018 when imports increased by 545%. As a result, imports reached the peak of X units. From 2019 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, magnetic media imports surged to $X in 2021. Overall, imports, however, faced a deep contraction. The level of import peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Tanzania (X units) and Namibia (X units) represented roughly 57% of total imports in 2021. It was distantly followed by South Africa (X units), Mozambique (X units), Swaziland (X units), Botswana (X units) and Zambia (X units), together making up a 38% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Botswana (with a CAGR of +15.4%), while imports for the other leaders experienced a decline in the imports figures.

In value terms, South Africa ($X) constitutes the largest market for imported magnetic media, not recorded, except cards with a magnetic stripe in SADC, comprising 53% of total imports. The second position in the ranking was held by Zambia ($X), with an 18% share of total imports. It was followed by Namibia, with a 6.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value in South Africa stood at -16.3%. In the other countries, the average annual rates were as follows: Zambia (-6.4% per year) and Namibia (-4.1% per year).

Import Prices by Country

The import price in SADC stood at $X per unit in 2021, rising by 3.7% against the previous year. In general, the import price enjoyed a resilient expansion. The most prominent rate of growth was recorded in 2019 an increase of 411%. The level of import peaked at $X per unit in 2017; however, from 2018 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was South Africa ($X per unit), while Tanzania ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Africa (+22.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform