SADC: Market for Television, Video and Digital Cameras 2025

Market Size for Television, Video and Digital Cameras in SADC

The SADC market for television, video and digital cameras reduced to $X in 2022, with a decrease of -13.2% against the previous year. Over the period under review, consumption saw a pronounced contraction. Over the period under review, the market reached the peak level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Production of Television, Video and Digital Cameras in SADC

In value terms, television, video and digital camera production reduced to $X in 2022 estimated in export price. Overall, production saw a noticeable decline. The growth pace was the most rapid in 2021 with an increase of 22% against the previous year. The level of production peaked at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Exports of Television, Video and Digital Cameras

Exports in SADC

In 2022, approx. X units of television, video and digital cameras were exported in SADC; waning by -2.5% against the previous year. Over the period under review, exports showed a abrupt curtailment. The pace of growth was the most pronounced in 2018 when exports increased by 13%. Over the period under review, the exports reached the maximum at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, television, video and digital camera exports shrank to $X in 2022. In general, exports recorded a abrupt descent. The most prominent rate of growth was recorded in 2015 when exports increased by 13%. The level of export peaked at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

South Africa prevails in exports structure, recording X units, which was near 87% of total exports in 2022. It was distantly followed by Mauritius (X units), achieving a 4.7% share of total exports. The following exporters - Namibia (X units) and Botswana (X units) - together made up 5.6% of total exports.

From 2012 to 2022, average annual rates of growth with regard to television, video and digital camera exports from South Africa stood at -12.8%. At the same time, Mauritius (+6.0%) displayed positive paces of growth. Moreover, Mauritius emerged as the fastest-growing exporter exported in SADC, with a CAGR of +6.0% from 2012-2022. By contrast, Botswana (-2.5%) and Namibia (-24.5%) illustrated a downward trend over the same period. South Africa (+5.7 p.p.) and Mauritius (+4 p.p.) significantly strengthened its position in terms of the total exports, while Namibia saw its share reduced by -11.3% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest television, video and digital camera supplier in SADC, comprising 88% of total exports. The second position in the ranking was taken by Namibia ($X), with a 3.3% share of total exports. It was followed by Mauritius, with a 3.3% share.

In South Africa, television, video and digital camera exports decreased by an average annual rate of -10.1% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Namibia (-8.8% per year) and Mauritius (+12.2% per year).

Export Prices by Country

In 2022, the export price in SADC amounted to $X per unit, declining by -6.9% against the previous year. Export price indicated a noticeable expansion from 2012 to 2022: its price increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, television, video and digital camera export price increased by +64.9% against 2019 indices. The most prominent rate of growth was recorded in 2020 when the export price increased by 38%. The level of export peaked at $X per unit in 2021, and then contracted in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was South Africa ($X per unit), while Botswana ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Namibia (+20.7%), while the other leaders experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports in SADC

In 2022, the amount of television, video and digital cameras imported in SADC shrank to X units, falling by -12.2% on 2021. Over the period under review, imports showed a noticeable slump. The pace of growth appeared the most rapid in 2017 when imports increased by 17%. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, television, video and digital camera imports dropped to $X in 2022. In general, imports continue to indicate a abrupt contraction. The pace of growth appeared the most rapid in 2021 when imports increased by 35% against the previous year. The level of import peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

South Africa prevails in imports structure, amounting to X units, which was near 75% of total imports in 2022. It was distantly followed by Angola (X units), comprising a 9.8% share of total imports. The following importers - Democratic Republic of the Congo (X units), Tanzania (X units), Mauritius (X units), Mozambique (X units) and Namibia (X units) - each resulted at a 9.6% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to television, video and digital camera imports into South Africa stood at -4.1%. At the same time, Tanzania (+2.0%) displayed positive paces of growth. Moreover, Tanzania emerged as the fastest-growing importer imported in SADC, with a CAGR of +2.0% from 2012-2022. Democratic Republic of the Congo experienced a relatively flat trend pattern. By contrast, Mozambique (-1.8%), Angola (-4.9%), Mauritius (-10.8%) and Namibia (-14.4%) illustrated a downward trend over the same period. South Africa (+2.3 p.p.) significantly strengthened its position in terms of the total imports, while Mauritius and Namibia saw its share reduced by -1.8% and -3.4% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported television, video and digital cameras in SADC, comprising 78% of total imports. The second position in the ranking was taken by Angola ($X), with a 4.5% share of total imports. It was followed by Tanzania, with a 2.6% share.

In South Africa, television, video and digital camera imports contracted by an average annual rate of -5.3% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Angola (-14.8% per year) and Tanzania (-4.1% per year).

Import Prices by Country

The import price in SADC stood at $X per unit in 2022, with a decrease of -2.9% against the previous year. Over the period under review, the import price continues to indicate a mild downturn. The most prominent rate of growth was recorded in 2021 when the import price increased by 18% against the previous year. The level of import peaked at $X per unit in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Tanzania ($X per unit), while Angola ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Namibia (+10.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform