Saudi Arabia: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Saudi Arabia

The Saudi market for beauty, make-up and skin care preparations reduced to $X in 2022, with a decrease of -2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Consumption of peaked at $X in 2015; however, from 2016 to 2022, consumption stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Saudi Arabia

In 2022, approx. X tons of beauty, make-up and skin care preparations were exported from Saudi Arabia; increasing by 37% on the previous year's figure. In general, exports showed a notable expansion. The growth pace was the most rapid in 2020 when exports increased by 76%. Over the period under review, the exports of reached the maximum in 2022 and are expected to retain growth in the near future.

In value terms, exports of beauty, make-up and skin care preparations surged to $X in 2022. Over the period under review, exports posted a noticeable expansion. The growth pace was the most rapid in 2020 when exports increased by 204%. As a result, the exports reached the peak of $X. From 2021 to 2022, the growth of the exports of remained at a somewhat lower figure.

Exports by Country

The United Arab Emirates (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Saudi Arabia, accounting for a 54% share of total exports. Moreover, exports of beauty, make-up and skin care preparations to the United Arab Emirates exceeded the volume sent to the second major destination, Iraq (X tons), fivefold. The third position in this ranking was taken by Egypt (X tons), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume to the United Arab Emirates amounted to +7.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (+43.4% per year) and Egypt (+13.9% per year).

In value terms, the United Arab Emirates ($X) remains the key foreign market for beauty, make-up and skin care preparations exports from Saudi Arabia, comprising 56% of total exports. The second position in the ranking was held by Iraq ($X), with an 8.4% share of total exports. It was followed by Oman, with an 8.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United Arab Emirates amounted to +9.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Iraq (+39.6% per year) and Oman (+62.5% per year).

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, waning by -11.9% against the previous year. Over the period under review, the export price recorded a noticeable contraction. The most prominent rate of growth was recorded in 2020 when the average export price increased by 73% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2021 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Jordan ($X per ton), while the average price for exports to Egypt ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Morocco (+65.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Saudi Arabia

In 2022, after four years of growth, there was decline in overseas purchases of beauty, make-up and skin care preparations, when their volume decreased by -3.2% to X tons. The total import volume increased at an average annual rate of +3.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2014 when imports increased by 14%. Imports peaked at X tons in 2021, and then reduced slightly in the following year.

In value terms, imports of beauty, make-up and skin care preparations declined slightly to $X in 2022. The total import value increased at an average annual rate of +2.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2014 with an increase of 24% against the previous year. Over the period under review, imports of reached the peak figure at $X in 2015; however, from 2016 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the United Arab Emirates (X tons) constituted the largest supplier of beauty, make-up and skin care preparations to Saudi Arabia, with a 27% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, Germany (X tons), threefold. China (X tons) ranked third in terms of total imports with a 7.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the United Arab Emirates stood at +12.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+0.7% per year) and China (+3.9% per year).

In value terms, the United Arab Emirates ($X), France ($X) and the United States ($X) were the largest beauty, make-up and skin care preparations suppliers to Saudi Arabia, together accounting for 44% of total imports. Germany, Italy, South Korea, the UK, China, India, Malaysia, Egypt, Indonesia and Turkey lagged somewhat behind, together accounting for a further 30%.

Among the main suppliers, South Korea, with a CAGR of +38.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, picking up by 1.8% against the previous year. In general, the import price, however, showed a mild setback. The most prominent rate of growth was recorded in 2014 when the average import price increased by 9.3% against the previous year. The import price peaked at $X per ton in 2015; however, from 2016 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Korea (+5.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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