Saudi Arabia: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Saudi Arabia

In 2021, after three years of growth, there was significant decline in the Saudi sanitary towel and diaper market, when its value decreased by -11.7% to $X. Over the period under review, consumption, however, saw buoyant growth. Sanitary towel and diaper consumption peaked at $X in 2020, and then reduced in the following year.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Saudi Arabia

In value terms, sanitary towel and diaper production reduced to $X in 2021 estimated in export price. In general, production, however, showed a remarkable increase. The most prominent rate of growth was recorded in 2013 when the production volume increased by 71% against the previous year. Sanitary towel and diaper production peaked at $X in 2020, and then dropped in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Saudi Arabia

In 2021, shipments abroad of sanitary towels, tampons, napkins and diapers increased by 4.3% to X tons, rising for the second year in a row after three years of decline. The total export volume increased at an average annual rate of +2.6% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when exports increased by 57% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, sanitary towel and diaper exports rose modestly to $X in 2021. The total export value increased at an average annual rate of +4.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when exports increased by 59%. As a result, the exports reached the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Yemen (X tons), Iraq (X tons) and the United Arab Emirates (X tons) were the main destinations of sanitary towel and diaper exports from Saudi Arabia, with a combined 67% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Yemen (with a CAGR of +20.1%), while the other leaders experienced more modest paces of growth.

In value terms, Yemen ($X), the United Arab Emirates ($X) and Iraq ($X) were the largest markets for sanitary towel and diaper exported from Saudi Arabia worldwide, with a combined 62% share of total exports.

Yemen, with a CAGR of +23.1%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, remaining constant against the previous year. Over the last nine years, it increased at an average annual rate of +1.4%. The growth pace was the most rapid in 2018 an increase of 39% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Bahrain ($X per ton), while the average price for exports to Jordan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Iraq (+5.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Saudi Arabia

Sanitary towel and diaper imports into Saudi Arabia surged to X tons in 2021, picking up by 15% compared with 2020 figures. Overall, imports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 with an increase of 34% against the previous year. Over the period under review, imports reached the maximum at X tons in 2012; afterwards, it flattened through to 2021.

In value terms, sanitary towel and diaper imports rose notably to $X in 2021. Over the period under review, imports, however, continue to indicate a noticeable slump. The pace of growth appeared the most rapid in 2019 when imports increased by 31%. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

Egypt (X tons), Bahrain (X tons) and Jordan (X tons) were the main suppliers of sanitary towel and diaper imports to Saudi Arabia, together comprising 56% of total imports. The Czech Republic, China, Greece, Italy, Poland, Lebanon, Germany, the Netherlands and Turkey lagged somewhat behind, together comprising a further 36%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Greece (with a CAGR of +144.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Egypt ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Saudi Arabia, comprising 34% of total imports. The second position in the ranking was held by Bahrain ($X), with a 13% share of total imports. It was followed by Jordan, with a 10% share.

From 2012 to 2021, the average annual growth rate of value from Egypt stood at +16.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Bahrain (+24.7% per year) and Jordan (+40.6% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, falling by -3.7% against the previous year. Overall, the import price saw a noticeable contraction. The pace of growth appeared the most rapid in 2013 when the average import price increased by 9.5%. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Poland ($X per ton), while the price for Jordan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Greece (+7.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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