Scandinavia: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Scandinavia

The Scandinavia market for beauty, make-up and skin care preparations declined modestly to $X in 2022, waning by -4% against the previous year. The market value increased at an average annual rate of +3.1% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $X, and then fell modestly in the following year.

Production of Beauty, Make-Up And Skin Care Preparations in Scandinavia

In value terms, production of beauty, make-up and skin care preparations contracted modestly to $X in 2022 estimated in export price. The total production indicated a modest expansion from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.7% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 50%. As a result, production reached the peak level of $X. From 2016 to 2022, production of growth remained at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in Scandinavia

In 2022, overseas shipments of beauty, make-up and skin care preparations increased by 3% to X tons, rising for the fifth year in a row after three years of decline. Over the period under review, exports saw a buoyant increase. The most prominent rate of growth was recorded in 2019 with an increase of 48%. Over the period under review, the exports of attained the maximum in 2022 and are likely to see gradual growth in the near future.

In value terms, exports of beauty, make-up and skin care preparations reduced to $X in 2022. In general, exports saw a resilient increase. The growth pace was the most rapid in 2021 when exports increased by 37% against the previous year. As a result, the exports reached the peak of $X, and then dropped in the following year.

Exports by Country

Sweden prevails in preparations structure, finishing at X tons, which was approx. 94% of total exports in 2022. The following exporters - Finland (X tons) and Norway (X tons) - together made up 6.5% of total exports.

Sweden was also the fastest-growing in terms of the beauty, make-up and skin care preparations exports, with a CAGR of +6.9% from 2012 to 2022. At the same time, Norway (+4.7%) displayed positive paces of growth. By contrast, Finland (-4.6%) illustrated a downward trend over the same period. While the share of Sweden (+7.6 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Finland (-7.2 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Sweden ($X) remains the largest beauty, make-up and skin care preparations supplier in Scandinavia, comprising 80% of total exports. The second position in the ranking was held by Finland ($X), with an 11% share of total exports.

In Sweden, exports of beauty, make-up and skin care preparations increased at an average annual rate of +7.1% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Finland (+3.1% per year) and Norway (+14.0% per year).

Export Prices by Country

In 2022, the export price in Scandinavia amounted to $X per ton, reducing by -11.7% against the previous year. Over the period under review, the export price, however, continues to indicate a mild increase. The pace of growth was the most pronounced in 2013 when the export price increased by 27% against the previous year. Over the period under review, the export prices reached the peak figure at $X per ton in 2015; however, from 2016 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Norway ($X per ton), while Sweden ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Norway (+8.9%), while the other leaders experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in Scandinavia

For the seventh consecutive year, Scandinavia recorded growth in overseas purchases of beauty, make-up and skin care preparations, which increased by 3.6% to X tons in 2022. The total import volume increased at an average annual rate of +3.4% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 9.5% against the previous year. The volume of import peaked in 2022 and is likely to continue growth in the immediate term.

In value terms, imports of beauty, make-up and skin care preparations contracted modestly to $X in 2022. Total imports indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +64.1% against 2015 indices. The pace of growth was the most pronounced in 2021 with an increase of 23%. As a result, imports attained the peak of $X, and then contracted in the following year.

Imports by Country

Sweden represented the main importing country with an import of about X tons, which amounted to 58% of total imports. Norway (X tons) held the second position in the ranking, distantly followed by Finland (X tons). All these countries together held approx. 42% share of total imports.

Sweden was also the fastest-growing in terms of the beauty, make-up and skin care preparations imports, with a CAGR of +4.7% from 2012 to 2022. At the same time, Norway (+2.3%) and Finland (+1.2%) displayed positive paces of growth. While the share of Sweden (+6.8 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Norway (-3.1 p.p.) and Finland (-3.7 p.p.) displayed negative dynamics.

In value terms, the largest beauty, make-up and skin care preparations importing markets in Scandinavia were Sweden ($X), Norway ($X) and Finland ($X).

In terms of the main importing countries, Sweden, with a CAGR of +6.6%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Scandinavia amounted to $X per ton, with a decrease of -6.8% against the previous year. Over the last decade, it increased at an average annual rate of +1.2%. The growth pace was the most rapid in 2021 when the import price increased by 12% against the previous year. As a result, import price reached the peak level of $X per ton, and then reduced in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Norway ($X per ton), while Sweden ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Sweden (+1.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform