Scandinavia: Electric Hair Dryer Market 2024

Electric Hair Dryer Market Size in Scandinavia

The Scandinavia electric hair dryer market surged to $X in 2021, jumping by 27% against the previous year. The total consumption indicated resilient growth from 2012 to 2021: its value increased at an average annual rate of +6.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -3.8% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Electric Hair Dryer Production in Scandinavia

In value terms, electric hair dryer production surged to $X in 2021 estimated in export price. In general, production posted resilient growth. The pace of growth was the most pronounced in 2015 when the production volume increased by 150%. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Electric Hair Dryer Exports

Exports in Scandinavia

In 2021, overseas shipments of electric hair dryers increased by 18% to X units, rising for the second consecutive year after three years of decline. The total export volume increased at an average annual rate of +1.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 with an increase of 27%. The volume of export peaked in 2021 and is expected to retain growth in the near future.

In value terms, electric hair dryer exports skyrocketed to $X in 2021. In general, exports continue to indicate a resilient expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Sweden was the major exporting country with an export of around X units, which reached 65% of total exports. Denmark (X units) held the second position in the ranking, distantly followed by Norway (X units). All these countries together held approx. 32% share of total exports. Finland (X units) took a little share of total exports.

Sweden experienced a relatively flat trend pattern with regard to volume of exports of electric hair dryers. At the same time, Norway (+31.3%) and Finland (+5.7%) displayed positive paces of growth. Moreover, Norway emerged as the fastest-growing exporter exported in Scandinavia, with a CAGR of +31.3% from 2012-2021. Denmark experienced a relatively flat trend pattern. While the share of Norway (+9.7 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Denmark (-3.8 p.p.) and Sweden (-6.9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Sweden ($X) remains the largest electric hair dryer supplier in Scandinavia, comprising 64% of total exports. The second position in the ranking was held by Denmark ($X), with a 19% share of total exports. It was followed by Norway, with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Sweden totaled +6.5%. In the other countries, the average annual rates were as follows: Denmark (+10.9% per year) and Norway (+26.8% per year).

Export Prices by Country

The export price in Scandinavia stood at $X per unit in 2021, increasing by 12% against the previous year. Export price indicated a buoyant expansion from 2012 to 2021: its price increased at an average annual rate of +7.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, electric hair dryer export price increased by +69.2% against 2016 indices. The most prominent rate of growth was recorded in 2019 an increase of 25% against the previous year. The level of export peaked in 2021 and is expected to retain growth in years to come.

Prices varied noticeably country of origin: the country with the highest price was Finland ($X per unit), while Denmark ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+11.4%), while the other leaders experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports in Scandinavia

In 2021, overseas purchases of electric hair dryers increased by 4.5% to X units, rising for the third year in a row after two years of decline. The total import volume increased at an average annual rate of +2.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2016 with an increase of 18%. The volume of import peaked in 2021 and is likely to continue growth in the immediate term.

In value terms, electric hair dryer imports skyrocketed to $X in 2021. Total imports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +7.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +114.7% against 2015 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Sweden was the key importing country with an import of about X units, which reached 47% of total imports. Denmark (X units) ranks second in terms of the total imports with a 29% share, followed by Norway (13%) and Finland (9.6%).

From 2012 to 2021, the biggest increases were recorded for Denmark (with a CAGR of +4.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Sweden ($X), Denmark ($X) and Norway ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined 90% share of total imports.

Among the main importing countries, Denmark, with a CAGR of +10.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in Scandinavia amounted to $X per unit, jumping by 19% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.0%. The pace of growth was the most pronounced in 2018 an increase of 21%. Over the period under review, import prices reached the maximum in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Norway ($X per unit), while Sweden ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+5.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform