Scandinavia: Smoothing Iron Market 2025

Smoothing Iron Market Size in Scandinavia

The Scandinavia smoothing iron market amounted to $X in 2021, picking up by 11% against the previous year. The total consumption indicated a measured expansion from 2012 to 2021: its value increased at an average annual rate of +2.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -15.9% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Smoothing Iron Production in Scandinavia

In value terms, smoothing iron production rose rapidly to $X in 2021 estimated in export price. In general, production continues to indicate a strong increase. The pace of growth appeared the most rapid in 2018 when the production volume increased by 40% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Smoothing Iron Exports

Exports in Scandinavia

In 2021, overseas shipments of electric smoothing irons decreased by -2.2% to X units, falling for the second year in a row after three years of growth. In general, exports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 when exports increased by 31% against the previous year. The volume of export peaked at X units in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, smoothing iron exports skyrocketed to $X in 2021. Over the period under review, exports, however, showed buoyant growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Sweden prevails in exports structure, resulting at X units, which was near 97% of total exports in 2021. The following exporters - Norway (X units) and Finland (X units) - each accounted for a 3.4% share of total exports.

Sweden was also the fastest-growing in terms of the electric smoothing irons exports, with a CAGR of +1.1% from 2012 to 2021. Norway (-9.6%) and Finland (-14.1%) illustrated a downward trend over the same period. While the share of Sweden (+7.6 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Norway (-2.7 p.p.) and Finland (-4.9 p.p.) displayed negative dynamics.

In value terms, Sweden ($X) remains the largest smoothing iron supplier in Scandinavia, comprising 71% of total exports. The second position in the ranking was taken by Finland ($X), with a 28% share of total exports.

From 2012 to 2021, the average annual growth rate of value in Sweden amounted to +4.7%. The remaining exporting countries recorded the following average annual rates of exports growth: Finland (+28.1% per year) and Norway (-14.2% per year).

Export Prices by Country

The export price in Scandinavia stood at $X per unit in 2021, surging by 45% against the previous year. Export price indicated a prominent expansion from 2012 to 2021: its price increased at an average annual rate of +6.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Finland ($X per unit), while Norway ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Finland (+49.2%), while the other leaders experienced mixed trends in the export price figures.

Smoothing Iron Imports

Imports in Scandinavia

In 2021, the amount of electric smoothing irons imported in Scandinavia expanded sharply to X units, increasing by 14% on the year before. In general, imports, however, recorded a perceptible slump. The growth pace was the most rapid in 2019 with an increase of 23% against the previous year. As a result, imports reached the peak of X units. From 2020 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, smoothing iron imports expanded significantly to $X in 2021. Over the period under review, imports, however, continue to indicate a mild downturn. The pace of growth appeared the most rapid in 2017 when imports increased by 16% against the previous year. Over the period under review, imports reached the maximum at $X in 2019; however, from 2020 to 2021, imports failed to regain momentum.

Imports by Country

Sweden represented the major importing country with an import of around X units, which reached 70% of total imports. It was distantly followed by Norway (X units) and Finland (X units), together committing a 30% share of total imports.

Sweden was also the fastest-growing in terms of the electric smoothing irons imports, with a CAGR of -1.3% from 2012 to 2021. Norway (-2.4%) and Finland (-5.3%) illustrated a downward trend over the same period. While the share of Sweden (+4.9 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Finland (-4.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Sweden ($X) constitutes the largest market for imported electric smoothing irons in Scandinavia, comprising 59% of total imports. The second position in the ranking was held by Norway ($X), with a 29% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value in Sweden stood at -1.4%. In the other countries, the average annual rates were as follows: Norway (-0.1% per year) and Finland (-3.5% per year).

Import Prices by Country

In 2021, the import price in Scandinavia amounted to $X per unit, flattening at the previous year. In general, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 an increase of 9.6% against the previous year. Over the period under review, import prices attained the peak figure at $X per unit in 2014; afterwards, it flattened through to 2021.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Norway ($X per unit), while Sweden ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Norway (+2.4%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform