Scandinavia: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Scandinavia

The Scandinavia market for preparations for permanent waving or straightening of hair surged to $X in 2021, growing by 20% against the previous year. Over the period under review, consumption, however, recorded a relatively flat trend pattern. The level of consumption peaked at $X in 2015; however, from 2016 to 2021, consumption failed to regain momentum.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Scandinavia

In value terms, hair waving or straightening preparations production skyrocketed to $X in 2021 estimated in export price. Overall, production, however, recorded a perceptible reduction. Over the period under review, production reached the maximum level at $X in 2015; however, from 2016 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports in Scandinavia

In 2021, after two years of decline, there was significant growth in overseas shipments of preparations for permanent waving or straightening of hair, when their volume increased by 83% to X tons. In general, exports recorded a relatively flat trend pattern. Over the period under review, the exports hit record highs at X tons in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, hair waving or straightening preparations exports skyrocketed to $X in 2021. Total exports indicated a modest increase from 2012 to 2021: its value increased at an average annual rate of +1.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Sweden represented the largest exporter of preparations for permanent waving or straightening of hair in Scandinavia, with the volume of exports accounting for X tons, which was approx. 68% of total exports in 2021. It was distantly followed by Finland (X tons) and Denmark (X tons), together creating a 31% share of total exports.

Sweden was also the fastest-growing in terms of the preparations for permanent waving or straightening of hair exports, with a CAGR of +2.4% from 2012 to 2021. Denmark experienced a relatively flat trend pattern. Finland (-3.3%) illustrated a downward trend over the same period. Sweden (+8.4 p.p.) significantly strengthened its position in terms of the total exports, while Finland saw its share reduced by -8.2% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest hair waving or straightening preparations supplying countries in Scandinavia were Sweden ($X), Finland ($X) and Denmark ($X), with a combined 100% share of total exports.

Denmark, with a CAGR of +3.1%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

The export price in Scandinavia stood at $X per ton in 2021, reducing by -2.8% against the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the export price increased by 15% against the previous year. The level of export peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Finland ($X per ton), while Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Finland (+6.3%), while the other leaders experienced mixed trends in the export price figures.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports in Scandinavia

In 2021, supplies from abroad of preparations for permanent waving or straightening of hair increased by 33% to X tons for the first time since 2018, thus ending a two-year declining trend. Overall, imports recorded a relatively flat trend pattern. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, hair waving or straightening preparations imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +2.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Sweden (X tons) and Denmark (X tons) represented the key importers of preparations for permanent waving or straightening of hair in Scandinavia, together mixing up 68% of total imports. Finland (X tons) held an 18% share (based on physical terms) of total imports, which put it in second place, followed by Norway (10%) and Iceland (4.6%).

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Denmark (with a CAGR of +6.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest hair waving or straightening preparations importing markets in Scandinavia were Denmark ($X), Finland ($X) and Sweden ($X), with a combined 79% share of total imports.

Denmark, with a CAGR of +8.6%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Scandinavia stood at $X per ton in 2021, rising by 6.6% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.2%. The most prominent rate of growth was recorded in 2013 an increase of 10%. Over the period under review, import prices reached the peak figure in 2021 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Norway ($X per ton), while Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Finland (+7.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform