Scandinavia: Toilet Paper Market 2024

Toilet Paper Market Size in Scandinavia

In 2021, after two years of decline, there was growth in the Scandinavia toilet paper market, when its value increased by 3.5% to $X. Overall, consumption recorded a slight descent. The pace of growth appeared the most rapid in 2018 with an increase of 7% against the previous year. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Toilet Paper Production in Scandinavia

In value terms, toilet paper production stood at $X in 2021 estimated in export price. Over the period under review, production showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the production volume increased by 12%. Over the period under review, production attained the maximum level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Toilet Paper Exports

Exports in Scandinavia

In 2021, overseas shipments of toilet paper decreased by -8.7% to X tons, falling for the second year in a row after six years of growth. The total export volume increased at an average annual rate of +1.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2015 when exports increased by 18%. Over the period under review, the exports hit record highs at X tons in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, toilet paper exports totaled $X in 2021. Over the period under review, exports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when exports increased by 11%. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Sweden was the largest exporting country with an export of about X tons, which accounted for 74% of total exports. Norway (X tons) ranks second in terms of the total exports with a 14% share, followed by Finland (9.5%). Denmark (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to toilet paper exports from Sweden stood at +3.4%. At the same time, Norway (+12.3%) displayed positive paces of growth. Moreover, Norway emerged as the fastest-growing exporter exported in Scandinavia, with a CAGR of +12.3% from 2012-2021. Denmark experienced a relatively flat trend pattern. By contrast, Finland (-9.2%) illustrated a downward trend over the same period. While the share of Sweden (+9.4 p.p.) and Norway (+8.4 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Finland (-17.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Sweden ($X) remains the largest toilet paper supplier in Scandinavia, comprising 76% of total exports. The second position in the ranking was taken by Norway ($X), with a 13% share of total exports. It was followed by Finland, with a 9.4% share.

In Sweden, toilet paper exports remained relatively stable over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Norway (+12.6% per year) and Finland (-9.1% per year).

Export Prices by Country

In 2021, the export price in Scandinavia amounted to $X per ton, surging by 10% against the previous year. Over the period under review, the export price, however, saw a mild shrinkage. Over the period under review, the export prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2021, major exporting countries recorded the following prices: in Denmark ($X per ton) and Sweden ($X per ton), while Norway ($X per ton) and Finland ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Norway (+0.2%), while the other leaders experienced mixed trends in the export price figures.

Toilet Paper Imports

Imports in Scandinavia

In 2021, the amount of toilet paper imported in Scandinavia dropped slightly to X tons, with a decrease of -4.6% compared with the previous year. In general, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when imports increased by 15%. The volume of import peaked at X tons in 2020, and then declined slightly in the following year.

In value terms, toilet paper imports expanded slightly to $X in 2021. Overall, imports saw a slight reduction. The most prominent rate of growth was recorded in 2018 with an increase of 4.7% against the previous year. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Denmark represented the largest importer of toilet paper in Scandinavia, with the volume of imports accounting for X tons, which was approx. 46% of total imports in 2021. It was distantly followed by Norway (X tons), Sweden (X tons) and Finland (X tons), together making up a 52% share of total imports. Iceland (X tons) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Iceland (with a CAGR of +10.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toilet paper importing markets in Scandinavia were Norway ($X), Denmark ($X) and Sweden ($X), together accounting for 92% of total imports. Finland and Iceland lagged somewhat behind, together comprising a further 8%.

In terms of the main importing countries, Iceland, with a CAGR of +5.4%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

In 2021, the import price in Scandinavia amounted to $X per ton, picking up by 8.8% against the previous year. Overall, the import price, however, recorded a noticeable curtailment. Over the period under review, import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Norway ($X per ton), while Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Sweden (+0.7%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform