Scandinavia: Toothpaste Market 2025

Toothpaste Market Size in Scandinavia

The Scandinavia toothpaste market totaled $X in 2021, growing by 11% against the previous year. The market value increased at an average annual rate of +1.2% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. Over the period under review, the market attained the maximum level at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Toothpaste Production in Scandinavia

In value terms, toothpaste production skyrocketed to $X in 2021 estimated in export price. In general, production, however, enjoyed a strong expansion. The most prominent rate of growth was recorded in 2015 when the production volume increased by 93% against the previous year. The level of production peaked in 2021 and is likely to continue growth in years to come.

Toothpaste Exports

Exports in Scandinavia

In 2021, toothpaste exports in Scandinavia expanded to X tons, growing by 3.5% compared with 2020. The total export volume increased at an average annual rate of +2.3% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2019 with an increase of 12% against the previous year. As a result, the exports attained the peak of X tons; afterwards, it flattened through to 2021.

In value terms, toothpaste exports rose notably to $X in 2021. The total export value increased at an average annual rate of +2.0% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2019 with an increase of 13%. Over the period under review, the exports reached the peak figure in 2021 and are likely to see gradual growth in the immediate term.

Exports by Country

In 2021, Denmark (X tons) was the major exporter of toothpaste, denture cleaners and other dentifrices, mixing up 75% of total exports. It was distantly followed by Sweden (X tons), constituting a 20% share of total exports. Norway (X tons) and Finland (X tons) followed a long way behind the leaders.

Denmark experienced a relatively flat trend pattern with regard to volume of exports of toothpaste, denture cleaners and other dentifrices. At the same time, Norway (+32.5%), Sweden (+9.6%) and Finland (+4.7%) displayed positive paces of growth. Moreover, Norway emerged as the fastest-growing exporter exported in Scandinavia, with a CAGR of +32.5% from 2012-2021. While the share of Sweden (+9.4 p.p.) and Norway (+2.6 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Denmark (-12.1 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Denmark ($X) remains the largest toothpaste supplier in Scandinavia, comprising 71% of total exports. The second position in the ranking was held by Sweden ($X), with a 24% share of total exports. It was followed by Norway, with a 3% share.

In Denmark, toothpaste exports remained relatively stable over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Sweden (+6.6% per year) and Norway (+21.9% per year).

Export Prices by Country

The export price in Scandinavia stood at $X per ton in 2021, increasing by 4.3% against the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 an increase of 6.1% against the previous year. Over the period under review, the export prices reached the maximum at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Finland ($X per ton), while Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Finland (+2.5%), while the other leaders experienced a decline in the export price figures.

Toothpaste Imports

Imports in Scandinavia

In 2021, approx. X tons of toothpaste, denture cleaners and other dentifrices were imported in Scandinavia; surging by 7.8% against the year before. The total import volume increased at an average annual rate of +2.0% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2014 with an increase of 8.9% against the previous year. The volume of import peaked in 2021 and is expected to retain growth in years to come.

In value terms, toothpaste imports reached $X in 2021. The total import value increased at an average annual rate of +1.6% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 13%. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

Denmark (X tons) and Sweden (X tons) represented the main importers of toothpaste, denture cleaners and other dentifrices in 2021, amounting to near 45% and 31% of total imports, respectively. Norway (X tons) held the next position in the ranking, followed by Finland (X tons). All these countries together took approx. 22% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Denmark (with a CAGR of +2.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Sweden ($X), Denmark ($X) and Norway ($X) constituted the countries with the highest levels of imports in 2021, together comprising 87% of total imports.

Sweden, with a CAGR of +2.1%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Scandinavia stood at $X per ton in 2021, picking up by 3.7% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 5.8% against the previous year. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Norway ($X per ton), while Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Sweden (+0.7%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform