Scandinavia: Sportswear Market 2025

Sportswear Market Size in Scandinavia

The Scandinavia sportswear market skyrocketed to $X in 2021, picking up by 33% against the previous year. The market value increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked at $X in 2013; however, from 2014 to 2021, consumption failed to regain momentum.

Sportswear Production in Scandinavia

In value terms, sportswear production shrank to $X in 2021 estimated in export price. In general, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the production volume increased by 142% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Sportswear Exports

Exports in Scandinavia

In 2021, after six years of growth, there was significant decline in overseas shipments of track suits, ski suits and swimwear, when their volume decreased by -15.2% to X units. Over the period under review, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when exports increased by 18% against the previous year. The volume of export peaked at X units in 2020, and then dropped sharply in the following year.

In value terms, sportswear exports expanded notably to $X in 2021. Total exports indicated a tangible increase from 2012 to 2021: its value increased at an average annual rate of +2.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +92.5% against 2016 indices. The most prominent rate of growth was recorded in 2017 when exports increased by 19%. The level of export peaked in 2021 and is expected to retain growth in the near future.

Exports by Country

Sweden (X units) and Denmark (X units) dominates exports structure, together committing 92% of total exports. It was distantly followed by Norway (X units), comprising a 5.2% share of total exports. Finland (X units) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Norway (with a CAGR of +10.2%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, the largest sportswear supplying countries in Scandinavia were Sweden ($X), Denmark ($X) and Norway ($X), with a combined 96% share of total exports.

Norway, with a CAGR of +12.8%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in Scandinavia amounted to $X per unit, growing by 35% against the previous year. Export price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +3.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, sportswear export price increased by +80.1% against 2016 indices. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major exporting countries. In 2021, major exporting countries recorded the following prices: in Finland ($X per unit) and Norway ($X per unit), while Denmark ($X per unit) and Sweden ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+4.9%), while the other leaders experienced more modest paces of growth.

Sportswear Imports

Imports in Scandinavia

In 2021, overseas purchases of track suits, ski suits and swimwear were finally on the rise to reach X units for the first time since 2018, thus ending a two-year declining trend. The total import volume increased at an average annual rate of +1.5% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, sportswear imports surged to $X in 2021. The total import value increased at an average annual rate of +2.1% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Denmark (X units) represented the main importer of track suits, ski suits and swimwear, making up 49% of total imports. Sweden (X units) ranks second in terms of the total imports with a 29% share, followed by Norway (13%) and Finland (5.9%). Iceland (X units) took a relatively small share of total imports.

From 2012 to 2021, the biggest increases were recorded for Iceland (with a CAGR of +20.9%), while purchases for the other leaders experienced mixed trends in the imports figures.

In value terms, the largest sportswear importing markets in Scandinavia were Sweden ($X), Denmark ($X) and Norway ($X), together accounting for 89% of total imports. These countries were followed by Finland and Iceland, which together accounted for a further 11%.

Iceland, with a CAGR of +15.9%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in Scandinavia amounted to $X per unit, dropping by -8.9% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the import price increased by 8.3%. The level of import peaked at $X per unit in 2020, and then contracted in the following year.

Prices varied noticeably country of destination: the country with the highest price was Finland ($X per unit), while Denmark ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Norway (+3.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform