Serbia: Potato Chips Market 2024

Potato Chips Market Size in Serbia

The Serbian potato chips market contracted slightly to $X in 2022, with a decrease of -3.4% against the previous year. In general, consumption recorded a deep downturn. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Potato Chips Production in Serbia

In value terms, potato chips production expanded sharply to $X in 2022 estimated in export price. Over the period under review, production, however, saw a perceptible curtailment. The pace of growth appeared the most rapid in 2020 with an increase of 52% against the previous year. Potato chips production peaked at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Potato Chips Exports

Exports from Serbia

In 2022, shipments abroad of potato chips increased by 29% to X tons, rising for the second consecutive year after two years of decline. Over the period under review, exports enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2021 when exports increased by 38%. Over the period under review, the exports attained the maximum in 2022 and are expected to retain growth in the near future.

In value terms, potato chips exports expanded notably to $X in 2022. Overall, exports continue to indicate a strong expansion. The pace of growth was the most pronounced in 2021 when exports increased by 57% against the previous year. The exports peaked in 2022 and are likely to see steady growth in years to come.

Exports by Country

Bosnia and Herzegovina (X tons), North Macedonia (X tons) and Albania (X tons) were the main destinations of potato chips exports from Serbia, with a combined 75% share of total exports. Montenegro, Croatia and Greece lagged somewhat behind, together comprising a further 19%.

From 2012 to 2022, the biggest increases were recorded for Croatia (with a CAGR of +54.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for potato chips exported from Serbia were Bosnia and Herzegovina ($X), North Macedonia ($X) and Montenegro ($X), with a combined 72% share of total exports. Albania, Croatia and Greece lagged somewhat behind, together comprising a further 22%.

Among the main countries of destination, Croatia, with a CAGR of +46.5%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average potato chips export price stood at $X per ton in 2022, reducing by -15.3% against the previous year. In general, the export price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average export price increased by 16% against the previous year. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Montenegro ($X per ton), while the average price for exports to Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Greece (+2.9%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Serbia

For the sixth consecutive year, Serbia recorded growth in supplies from abroad of potato chips, which increased by 27% to X tons in 2022. In general, imports saw significant growth. The pace of growth appeared the most rapid in 2013 with an increase of 182%. Imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, potato chips imports soared to $X in 2022. Over the period under review, imports showed a significant expansion. The pace of growth was the most pronounced in 2014 with an increase of 169%. Over the period under review, imports attained the maximum in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

Croatia (X tons), Romania (X tons) and the Netherlands (X tons) were the main suppliers of potato chips imports to Serbia, together comprising 82% of total imports. Poland and Germany lagged somewhat behind, together comprising a further 15%.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +141.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips suppliers to Serbia were Croatia ($X), Romania ($X) and the Netherlands ($X), with a combined 85% share of total imports.

In terms of the main suppliers, Romania, with a CAGR of +101.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, standing approx. at the previous year. Overall, the import price continues to indicate a mild contraction. The growth pace was the most rapid in 2014 an increase of 30% against the previous year. As a result, import price attained the peak level of $X per ton. From 2015 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Croatia ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+5.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform