Singapore: Market for Flaked or Rolled Cereals 2025

Market Size for Flaked or Rolled Cereals in Singapore

The Singaporean flaked or rolled cereal market rose notably to $X in 2022, growing by 8.4% against the previous year. Overall, consumption, however, showed a perceptible slump. Flaked or rolled cereal consumption peaked at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Production of Flaked or Rolled Cereals in Singapore

In value terms, flaked or rolled cereal production skyrocketed to $X in 2022 estimated in export price. Over the period under review, production, however, saw a mild shrinkage. The growth pace was the most rapid in 2014 with an increase of 86%. As a result, production attained the peak level of $X. From 2015 to 2022, production growth failed to regain momentum.

Exports of Flaked or Rolled Cereals

Exports from Singapore

For the third year in a row, Singapore recorded growth in overseas shipments of flaked or rolled cereals, which increased by 18% to X tons in 2022. In general, total exports indicated slight growth from 2012 to 2022: its volume increased at an average annual rate of +1.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +135.1% against 2017 indices. The most prominent rate of growth was recorded in 2021 with an increase of 39%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in years to come.

In value terms, flaked or rolled cereal exports fell dramatically to $X in 2022. Overall, exports continue to indicate notable growth. The most prominent rate of growth was recorded in 2018 with an increase of 101%. Over the period under review, the exports hit record highs at $X in 2021, and then fell notably in the following year.

Exports by Country

Malaysia (X tons) was the main destination for flaked or rolled cereal exports from Singapore, with a 61% share of total exports. Moreover, flaked or rolled cereal exports to Malaysia exceeded the volume sent to the second major destination, Japan (X tons), threefold. The United States (X tons) ranked third in terms of total exports with a 6.3% share.

From 2012 to 2022, the average annual growth rate of volume to Malaysia stood at +35.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+259.8% per year) and the United States (+473.0% per year).

In value terms, Malaysia ($X), the United States ($X) and Japan ($X) were the largest markets for flaked or rolled cereal exported from Singapore worldwide, together accounting for 84% of total exports.

Among the main countries of destination, the United States, with a CAGR of +782.7%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average flaked or rolled cereal export price stood at $X per ton in 2022, declining by -44.7% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the average export price increased by 88% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+54.1%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Flaked or Rolled Cereals

Imports into Singapore

In 2022, overseas purchases of flaked or rolled cereals decreased by -19% to X tons, falling for the third year in a row after three years of growth. In general, imports, however, enjoyed a temperate expansion. The pace of growth was the most pronounced in 2017 when imports increased by 70%. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, flaked or rolled cereal imports contracted dramatically to $X in 2022. Overall, total imports indicated a modest increase from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -34.4% against 2019 indices. The most prominent rate of growth was recorded in 2018 with an increase of 27%. Imports peaked at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Malaysia (X tons) constituted the largest flaked or rolled cereal supplier to Singapore, with a 64% share of total imports. Moreover, flaked or rolled cereal imports from Malaysia exceeded the figures recorded by the second-largest supplier, Australia (X tons), sixfold. The third position in this ranking was taken by China (X tons), with a 5.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Malaysia totaled +7.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Australia (+2.5% per year) and China (-1.9% per year).

In value terms, Malaysia ($X) constituted the largest supplier of flaked or rolled cereals to Singapore, comprising 53% of total imports. The second position in the ranking was held by Australia ($X), with a 13% share of total imports. It was followed by China, with a 7.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Malaysia totaled +5.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Australia (-0.2% per year) and China (-6.1% per year).

Import Prices by Country

In 2022, the average flaked or rolled cereal import price amounted to $X per ton, stabilizing at the previous year. Over the period under review, the import price recorded a slight contraction. The most prominent rate of growth was recorded in 2016 an increase of 44% against the previous year. Over the period under review, average import prices reached the peak figure at $X per ton in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Canada ($X per ton), while the price for Bangladesh ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bangladesh (+4.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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