Singapore: Plain Postcard Market 2024

Plain Postcard Market Size in Singapore

The Singaporean plain postcard market skyrocketed to $X in 2021, growing by 108% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a buoyant expansion. Over the period under review, the market attained the peak level at $X in 2017; however, from 2018 to 2021, consumption stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Singapore

In 2021, the amount of letter cards, plain postcards and correspondence cards exported from Singapore skyrocketed to X tons, increasing by 37% against the year before. Over the period under review, exports, however, recorded a slight setback. The most prominent rate of growth was recorded in 2013 when exports increased by 194%. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a lower figure.

In value terms, plain postcard exports expanded remarkably to $X in 2021. Overall, exports, however, saw a pronounced slump. The growth pace was the most rapid in 2013 with an increase of 245% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Indonesia (X tons) was the main destination for plain postcard exports from Singapore, accounting for a 60% share of total exports. Moreover, plain postcard exports to Indonesia exceeded the volume sent to the second major destination, Hong Kong SAR (X tons), sixfold. The third position in this ranking was taken by Malaysia (X tons), with a 6.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Indonesia amounted to +23.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (-4.0% per year) and Malaysia (+18.3% per year).

In value terms, Indonesia ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Singapore, comprising 60% of total exports. The second position in the ranking was held by Hong Kong SAR ($X), with a 9.4% share of total exports. It was followed by Malaysia, with a 6.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Indonesia stood at +21.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (-5.4% per year) and Malaysia (+16.6% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, with a decrease of -17.4% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The growth pace was the most rapid in 2015 when the average export price increased by 27%. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while the average price for exports to Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (-1.5%), while the prices for the other major destinations experienced a decline.

Plain Postcard Imports

Imports into Singapore

In 2021, approx. X tons of letter cards, plain postcards and correspondence cards were imported into Singapore; rising by 73% compared with the previous year. In general, imports posted a strong expansion. The most prominent rate of growth was recorded in 2013 when imports increased by 337%. As a result, imports reached the peak of X tons. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, plain postcard imports surged to $X in 2021. Over the period under review, imports showed a resilient expansion. The most prominent rate of growth was recorded in 2013 when imports increased by 324% against the previous year. Over the period under review, imports hit record highs at $X in 2017; however, from 2018 to 2021, imports remained at a lower figure.

Imports by Country

China (X tons), Malaysia (X tons) and Italy (X tons) were the main suppliers of plain postcard imports to Singapore, with a combined 84% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Italy (with a CAGR of +30.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard suppliers to Singapore were China ($X), Malaysia ($X) and Italy ($X), together comprising 84% of total imports.

In terms of the main suppliers, Italy, with a CAGR of +32.6%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, growing by 16% against the previous year. Over the period under review, import price indicated slight growth from 2012 to 2021: its price increased at an average annual rate of +1.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, plain postcard import price increased by +41.3% against 2018 indices. The pace of growth appeared the most rapid in 2014 an increase of 41% against the previous year. As a result, import price attained the peak level of $X per ton. From 2015 to 2021, the average import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from Japan ($X per ton) and Italy ($X per ton), while the price for Taiwan (Chinese) ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+1.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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