Singapore: Postcard Market 2025

Postcard Market Size in Singapore

In 2021, the Singaporean postcard market increased by 193% to $X, rising for the third year in a row after two years of decline. In general, consumption showed a relatively flat trend pattern. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Postcard Production in Singapore

In value terms, postcard production declined sharply to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a abrupt slump. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2021, production stood at a somewhat lower figure.

Postcard Exports

Exports from Singapore

In 2021, the amount of printed or illustrated postcards and printed cards exported from Singapore dropped significantly to X tons, with a decrease of -89.6% against 2020. In general, exports saw a abrupt decrease. The pace of growth was the most pronounced in 2020 with an increase of 195% against the previous year. The exports peaked at X tons in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, postcard exports declined markedly to $X in 2021. Overall, exports recorded a abrupt slump. The pace of growth appeared the most rapid in 2020 with an increase of 252% against the previous year. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Vietnam (X tons) was the main destination for postcard exports from Singapore, with a 75% share of total exports. Moreover, postcard exports to Vietnam exceeded the volume sent to the second major destination, Japan (X tons), more than tenfold. Hong Kong SAR (X tons) ranked third in terms of total exports with a 5.1% share.

From 2012 to 2021, the average annual growth rate of volume to Vietnam stood at +82.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (-13.1% per year) and Hong Kong SAR (-22.8% per year).

In value terms, Vietnam ($X) remains the key foreign market for printed or illustrated postcards and printed cards exports from Singapore, comprising 75% of total exports. The second position in the ranking was held by Japan ($X), with a 6.7% share of total exports. It was followed by Hong Kong SAR, with a 5.1% share.

From 2012 to 2021, the average annual growth rate of value to Vietnam stood at +90.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (-9.6% per year) and Hong Kong SAR (-19.8% per year).

Export Prices by Country

In 2021, the average postcard export price amounted to $X per ton, with an increase of 13% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.0%. The most prominent rate of growth was recorded in 2020 an increase of 19% against the previous year. The export price peaked in 2021 and is likely to see steady growth in the near future.

Average prices varied noticeably for the major foreign markets. In 2021, the countries with the highest prices were the UK ($X per ton) and Vietnam ($X per ton), while the average price for exports to Thailand ($X per ton) and India ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+5.1%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Singapore

In 2021, overseas purchases of printed or illustrated postcards and printed cards were finally on the rise to reach X tons after four years of decline. In general, imports, however, saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2016 with an increase of 19%. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, postcard imports surged to $X in 2021. Over the period under review, imports, however, saw a abrupt contraction. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of postcard to Singapore, accounting for a 42% share of total imports. Moreover, postcard imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), sixfold. The third position in this ranking was held by the UK (X tons), with a 7.4% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +4.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+27.0% per year) and the UK (-16.8% per year).

In value terms, China ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to Singapore, comprising 42% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 7.6% share of total imports. It was followed by the UK, with a 7.4% share.

From 2012 to 2021, the average annual growth rate of value from China stood at +9.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+32.9% per year) and the UK (-12.9% per year).

Import Prices by Country

The average postcard import price stood at $X per ton in 2021, rising by 23% against the previous year. Over the last nine years, it increased at an average annual rate of +4.7%. The pace of growth appeared the most rapid in 2013 an increase of 24% against the previous year. Over the period under review, average import prices attained the maximum in 2021 and is expected to retain growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2021, the highest price was recorded for prices from Vietnam ($X per ton) and Australia ($X per ton), while the price for Malaysia ($X per ton) and Thailand ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+4.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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