Singapore: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Singapore

The Singaporean sanitary towel and diaper market dropped to $X in 2021, declining by -10.2% against the previous year. Overall, the total consumption indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +8.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -13.6% against 2018 indices. Sanitary towel and diaper consumption peaked at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Singapore

In value terms, sanitary towel and diaper production rose slightly to $X in 2021 estimated in export price. Over the period under review, production showed a resilient increase. The pace of growth appeared the most rapid in 2014 when the production volume increased by 69%. Sanitary towel and diaper production peaked at $X in 2017; however, from 2018 to 2021, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Singapore

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were exported from Singapore; growing by 28% against 2020. In general, exports continue to indicate a remarkable increase. The most prominent rate of growth was recorded in 2017 with an increase of 97%. The exports peaked in 2021 and are likely to see gradual growth in the immediate term.

In value terms, sanitary towel and diaper exports skyrocketed to $X in 2021. Over the period under review, exports posted a resilient increase. The growth pace was the most rapid in 2017 with an increase of 72% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are likely to continue growth in the near future.

Exports by Country

Malaysia (X tons), Australia (X tons) and New Zealand (X tons) were the main destinations of sanitary towel and diaper exports from Singapore, with a combined 81% share of total exports.

From 2012 to 2021, the biggest increases were recorded for New Zealand (with a CAGR of +120.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Malaysia ($X), Australia ($X) and New Zealand ($X) were the largest markets for sanitary towel and diaper exported from Singapore worldwide, with a combined 81% share of total exports.

New Zealand, with a CAGR of +115.9%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, declining by -3.6% against the previous year. Over the period under review, the export price saw a mild reduction. The growth pace was the most rapid in 2014 when the average export price increased by 12% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices remained at a lower figure.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the countries with the highest prices were the Philippines ($X per ton) and Vietnam ($X per ton), while the average price for exports to New Zealand ($X per ton) and Thailand ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Philippines (-1.9%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Singapore

After two years of growth, supplies from abroad of sanitary towels, tampons, napkins and diapers decreased by -3.5% to X tons in 2021. Over the period under review, total imports indicated a strong increase from 2012 to 2021: its volume increased at an average annual rate of +5.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +24.0% against 2018 indices. The growth pace was the most rapid in 2019 when imports increased by 16%. Imports peaked at X tons in 2020, and then dropped slightly in the following year.

In value terms, sanitary towel and diaper imports amounted to $X in 2021. In general, total imports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +6.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +56.0% against 2015 indices. The most prominent rate of growth was recorded in 2013 when imports increased by 18%. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

Malaysia (X tons), Japan (X tons) and China (X tons) were the main suppliers of sanitary towel and diaper imports to Singapore, together comprising 71% of total imports.

From 2012 to 2021, the biggest increases were recorded for China (with a CAGR of +15.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to Singapore were Malaysia ($X), Japan ($X) and China ($X), together comprising 71% of total imports.

In terms of the main suppliers, China, with a CAGR of +17.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, rising by 6.8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.2%. The most prominent rate of growth was recorded in 2018 an increase of 15% against the previous year. As a result, import price reached the peak level of $X per ton. From 2019 to 2021, the average import prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from the Philippines ($X per ton) and Indonesia ($X per ton), while the price for Thailand ($X per ton) and the United States ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+1.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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