Singapore: Toilet Paper Market 2025

Toilet Paper Market Size in Singapore

In 2021, the Singaporean toilet paper market decreased by -11.2% to $X, falling for the second year in a row after three years of growth. Over the period under review, consumption, however, saw a relatively flat trend pattern. Toilet paper consumption peaked at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Toilet Paper Production in Singapore

In value terms, toilet paper production surged to $X in 2021 estimated in export price. In general, production, however, saw a perceptible decrease. Over the period under review, production attained the maximum level at $X in 2014; however, from 2015 to 2021, production remained at a lower figure.

Toilet Paper Exports

Exports from Singapore

In 2021, overseas shipments of toilet paper increased by 51% to X tons, rising for the second consecutive year after two years of decline. In general, exports showed a buoyant increase. The pace of growth appeared the most rapid in 2015 with an increase of 172%. The exports peaked at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, toilet paper exports soared to $X in 2021. Overall, exports saw buoyant growth. The pace of growth appeared the most rapid in 2015 when exports increased by 134% against the previous year. Over the period under review, the exports hit record highs at $X in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

Exports by Country

Malaysia (X tons) was the main destination for toilet paper exports from Singapore, with a 51% share of total exports. Moreover, toilet paper exports to Malaysia exceeded the volume sent to the second major destination, Hong Kong SAR (X tons), fivefold. Vietnam (X tons) ranked third in terms of total exports with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Malaysia amounted to +49.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+64.9% per year) and Vietnam (+101.2% per year).

In value terms, Malaysia ($X) remains the key foreign market for toilet paper exports from Singapore, comprising 51% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with an 11% share of total exports. It was followed by Vietnam, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Malaysia stood at +48.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+62.5% per year) and Vietnam (+100.2% per year).

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, picking up by 3.8% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average export price increased by 7.5% against the previous year. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Vietnam ($X per ton) and Brunei Darussalam ($X per ton), while the average price for exports to the United States ($X per ton) and Hong Kong SAR ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (-0.5%), while the prices for the other major destinations experienced a decline.

Toilet Paper Imports

Imports into Singapore

After seven years of growth, purchases abroad of toilet paper decreased by -40.5% to X tons in 2021. Overall, imports, however, posted a resilient expansion. The most prominent rate of growth was recorded in 2020 with an increase of 65% against the previous year. As a result, imports reached the peak of X tons, and then declined notably in the following year.

In value terms, toilet paper imports dropped significantly to $X in 2021. In general, imports, however, enjoyed a prominent expansion. The most prominent rate of growth was recorded in 2020 when imports increased by 63%. As a result, imports reached the peak of $X, and then dropped sharply in the following year.

Imports by Country

In 2021, Malaysia (X tons) constituted the largest supplier of toilet paper to Singapore, with a 69% share of total imports. Moreover, toilet paper imports from Malaysia exceeded the figures recorded by the second-largest supplier, China (X tons), fourfold. The third position in this ranking was held by Indonesia (X tons), with a 7.1% share.

From 2012 to 2021, the average annual growth rate of volume from Malaysia stood at +8.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+5.9% per year) and Indonesia (-3.1% per year).

In value terms, Malaysia ($X) constituted the largest supplier of toilet paper to Singapore, comprising 69% of total imports. The second position in the ranking was taken by China ($X), with a 16% share of total imports. It was followed by Indonesia, with a 7.1% share.

From 2012 to 2021, the average annual growth rate of value from Malaysia stood at +8.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+5.4% per year) and Indonesia (-3.5% per year).

Import Prices by Country

In 2021, the average toilet paper import price amounted to $X per ton, picking up by 8% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were Vietnam ($X per ton) and Indonesia ($X per ton), while the price for China ($X per ton) and Malaysia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Indonesia (-0.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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