Singapore: Toothpaste Market 2024

Toothpaste Market Size in Singapore

In 2021, the Singaporean toothpaste market was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. In general, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Toothpaste Exports

Exports from Singapore

In 2021, after three years of growth, there was significant decline in overseas shipments of toothpaste, denture cleaners and other dentifrices, when their volume decreased by -15.5% to X tons. Over the period under review, exports, however, enjoyed a significant expansion. The most prominent rate of growth was recorded in 2013 when exports increased by 640%. Over the period under review, the exports attained the peak figure at X tons in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports shrank to $X in 2021. Overall, exports, however, showed a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 634%. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Malaysia (X tons) was the main destination for toothpaste exports from Singapore, accounting for a 39% share of total exports. Moreover, toothpaste exports to Malaysia exceeded the volume sent to the second major destination, Indonesia (X tons), fivefold. Thailand (X tons) ranked third in terms of total exports with a 7.7% share.

From 2012 to 2021, the average annual growth rate of volume to Malaysia totaled +50.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Indonesia (+21.2% per year) and Thailand (+22.5% per year).

In value terms, Malaysia ($X) remains the key foreign market for toothpaste, denture cleaners and other dentifrices exports from Singapore, comprising 40% of total exports. The second position in the ranking was taken by Indonesia ($X), with an 8.2% share of total exports. It was followed by Thailand, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value to Malaysia amounted to +58.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Indonesia (+27.3% per year) and Thailand (+28.7% per year).

Export Prices by Country

The average toothpaste export price stood at $X per ton in 2021, surging by 2.6% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.9%. The most prominent rate of growth was recorded in 2019 when the average export price increased by 25%. As a result, the export price reached the peak level of $X per ton. From 2020 to 2021, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Vietnam ($X per ton), while the average price for exports to Guyana ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+5.0%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into Singapore

In 2021, the amount of toothpaste, denture cleaners and other dentifrices imported into Singapore amounted to X tons, standing approx. at the previous year's figure. The total import volume increased at an average annual rate of +1.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of 28% against the previous year. Over the period under review, imports attained the maximum at X tons in 2019; afterwards, it flattened through to 2021.

In value terms, toothpaste imports expanded remarkably to $X in 2021. Over the period under review, total imports indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +3.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +105.0% against 2015 indices. The pace of growth appeared the most rapid in 2016 with an increase of 20% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Thailand (X tons) constituted the largest supplier of toothpaste to Singapore, with a 39% share of total imports. Moreover, toothpaste imports from Thailand exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. Indonesia (X tons) ranked third in terms of total imports with a 6.5% share.

From 2012 to 2021, the average annual growth rate of volume from Thailand stood at +12.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-2.7% per year) and Indonesia (-0.5% per year).

In value terms, Thailand ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Singapore, comprising 39% of total imports. The second position in the ranking was taken by China ($X), with a 19% share of total imports. It was followed by Indonesia, with a 6.6% share.

From 2012 to 2021, the average annual growth rate of value from Thailand totaled +14.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-0.3% per year) and Indonesia (+2.1% per year).

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, growing by 7.3% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.5%. The pace of growth appeared the most rapid in 2017 when the average import price increased by 19% against the previous year. Over the period under review, average import prices attained the maximum in 2021 and is likely to see gradual growth in years to come.

Average prices varied noticeably amongst the major supplying countries. In 2021, the highest price was recorded for prices from India ($X per ton) and Indonesia ($X per ton), while the price for Thailand ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+3.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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