Slovakia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Slovakia

In 2022, the Slovak market for calendars and trade advertising material decreased by -29.8% to $X, falling for the second consecutive year after four years of growth. Over the period under review, consumption showed a drastic downturn. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Slovakia

In value terms, calendars and trade advertising material production declined slightly to $X in 2022 estimated in export price. Over the period under review, production showed a deep contraction. The most prominent rate of growth was recorded in 2016 when the production volume increased by 75% against the previous year. Calendars and trade advertising material production peaked at $X in 2013; however, from 2014 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Slovakia

After two years of growth, shipments abroad of calendars and trade advertising material decreased by -12% to X tons in 2022. Over the period under review, exports continue to indicate a abrupt decline. The most prominent rate of growth was recorded in 2017 when exports increased by 32% against the previous year. Over the period under review, the exports hit record highs at X tons in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material exports rose markedly to $X in 2022. In general, exports saw a noticeable contraction. The pace of growth was the most pronounced in 2018 when exports increased by 37% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

The Czech Republic (X tons) was the main destination for calendars and trade advertising material exports from Slovakia, accounting for a 58% share of total exports. Moreover, calendars and trade advertising material exports to the Czech Republic exceeded the volume sent to the second major destination, Hungary (X tons), twofold. The third position in this ranking was taken by Germany (X tons), with a 7.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the Czech Republic stood at +1.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (-4.1% per year) and Germany (-2.6% per year).

In value terms, the largest markets for calendars and trade advertising material exported from Slovakia were the Czech Republic ($X), Hungary ($X) and Germany ($X), with a combined 88% share of total exports.

The Czech Republic, with a CAGR of +3.7%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, increasing by 24% against the previous year. In general, export price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +2.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +80.0% against 2017 indices. The pace of growth appeared the most rapid in 2016 when the average export price increased by 26% against the previous year. The export price peaked in 2022 and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Denmark ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Denmark (+23.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Slovakia

In 2022, approx. X tons of calendars and trade advertising material were imported into Slovakia; which is down by -47.3% against 2021 figures. Overall, imports recorded a abrupt slump. The growth pace was the most rapid in 2020 when imports increased by 43% against the previous year. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports dropped notably to $X in 2022. Over the period under review, imports continue to indicate a abrupt contraction. The pace of growth appeared the most rapid in 2020 when imports increased by 61%. As a result, imports attained the peak of $X. From 2021 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, the Czech Republic (X tons) constituted the largest supplier of calendars and trade advertising material to Slovakia, accounting for a 48% share of total imports. Moreover, calendars and trade advertising material imports from the Czech Republic exceeded the figures recorded by the second-largest supplier, Poland (X tons), twofold. The third position in this ranking was held by Austria (X tons), with an 8.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the Czech Republic totaled -9.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+3.3% per year) and Austria (-7.1% per year).

In value terms, the Czech Republic ($X), Austria ($X) and Poland ($X) constituted the largest calendars and trade advertising material suppliers to Slovakia, together comprising 63% of total imports. Germany, China and Hungary lagged somewhat behind, together comprising a further 20%.

In terms of the main suppliers, China, with a CAGR of +9.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, reducing by -3.8% against the previous year. Over the last decade, it increased at an average annual rate of +3.1%. The growth pace was the most rapid in 2014 when the average import price increased by 27%. As a result, import price attained the peak level of $X per ton. From 2015 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per ton), while the price for the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+7.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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