South Africa: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in South Africa

The South African market for beauty, make-up and skin care preparations was finally on the rise to reach $X in 2022, after five years of decline. Overall, consumption, however, recorded a noticeable setback. Over the period under review, the market reached the maximum level at $X in 2016; however, from 2017 to 2022, consumption remained at a lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in South Africa

In value terms, production of beauty, make-up and skin care preparations totaled $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the production volume increased by 9.6% against the previous year. Over the period under review, production of hit record highs at $X in 2016; however, from 2017 to 2022, production remained at a lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from South Africa

In 2022, after two years of growth, there was significant decline in overseas shipments of beauty, make-up and skin care preparations, when their volume decreased by -5% to X tons. In general, total exports indicated a resilient increase from 2012 to 2022: its volume increased at an average annual rate of +6.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +24.3% against 2019 indices. The most prominent rate of growth was recorded in 2020 with an increase of 24%. Over the period under review, the exports of hit record highs at X tons in 2021, and then declined in the following year.

In value terms, exports of beauty, make-up and skin care preparations fell to $X in 2022. Overall, total exports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +13.3% against 2018 indices. The pace of growth was the most pronounced in 2021 when exports increased by 22% against the previous year. As a result, the exports reached the peak of $X, and then dropped modestly in the following year.

Exports by Country

Zimbabwe (X tons), Namibia (X tons) and Zambia (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from South Africa, with a combined 35% share of total exports. Botswana, the United Arab Emirates, Malawi, Democratic Republic of the Congo, Mozambique, Tanzania, Angola, Singapore, Swaziland and the Netherlands lagged somewhat behind, together accounting for a further 48%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Singapore (with a CAGR of +72.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for beauty, make-up and skin care preparations exported from South Africa were Namibia ($X), Botswana ($X) and Zimbabwe ($X), with a combined 29% share of total exports. Zambia, Mozambique, the United Arab Emirates, Malawi, the Netherlands, Democratic Republic of the Congo, Tanzania, Swaziland, Singapore and Angola lagged somewhat behind, together accounting for a further 27%.

Among the main countries of destination, Singapore, with a CAGR of +39.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, therefore, remained relatively stable against the previous year. In general, the export price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 an increase of 15% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per ton), while the average price for exports to Angola ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Botswana (+6.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into South Africa

In 2022, supplies from abroad of beauty, make-up and skin care preparations was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. In general, total imports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +7.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 37% against the previous year. Over the period under review, imports of hit record highs at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, imports of beauty, make-up and skin care preparations rose markedly to $X in 2022. The total import value increased at an average annual rate of +3.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 25%. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

Poland (X tons), Spain (X tons) and China (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to South Africa, together comprising 71% of total imports. Cote d'Ivoire, France, Italy, Germany and the United States lagged somewhat behind, together accounting for a further 21%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Cote d'Ivoire (with a CAGR of +32.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), France ($X) and Spain ($X) were the largest beauty, make-up and skin care preparations suppliers to South Africa, together accounting for 52% of total imports. The United States, Italy, Germany, China and Cote d'Ivoire lagged somewhat behind, together comprising a further 30%.

Cote d'Ivoire, with a CAGR of +22.4%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, growing by 5.3% against the previous year. Over the period under review, the import price, however, recorded a perceptible reduction. The most prominent rate of growth was recorded in 2021 an increase of 29%. The import price peaked at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+4.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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