South Africa: Blueberry And Cranberry Market 2025

Blueberry And Cranberry Market Size in South Africa

In 2022, the South African blueberry and cranberry market decreased by -89.2% to $X, falling for the ninth consecutive year after two years of growth. Over the period under review, consumption faced a precipitous decline. As a result, consumption attained the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Blueberry And Cranberry Production in South Africa

In value terms, blueberry and cranberry production fell modestly to $X in 2022 estimated in export price. Overall, production showed a relatively flat trend pattern. The growth pace was the most rapid in 2013 with an increase of 19% against the previous year. Over the period under review, production hit record highs at $X in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.

The average yield of blueberries and cranberries in South Africa was estimated at less than X kg per ha in 2022, remaining relatively unchanged against the previous year. Overall, the yield continues to indicate a relatively flat trend pattern. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The blueberry and cranberry harvested area in South Africa totaled less than X ha in 2022, approximately mirroring the previous year's figure. Overall, the harvested area recorded a relatively flat trend pattern.

Blueberry And Cranberry Exports

Exports from South Africa

For the eleventh consecutive year, South Africa recorded growth in shipments abroad of blueberries and cranberries, which increased by 23% to X tons in 2022. In general, exports posted significant growth. The pace of growth was the most pronounced in 2017 with an increase of 82%. The exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, blueberry and cranberry exports reduced to $X in 2022. Overall, exports posted a significant increase. The most prominent rate of growth was recorded in 2017 when exports increased by 100%. The exports peaked at $X in 2021, and then fell in the following year.

Exports by Country

The Netherlands (X tons), the UK (X tons) and the United Arab Emirates (X tons) were the main destinations of blueberry and cranberry exports from South Africa, together accounting for 84% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the United Arab Emirates (with a CAGR of +181.3%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for blueberry and cranberry exported from South Africa were the Netherlands ($X), the UK ($X) and the United Arab Emirates ($X), with a combined 81% share of total exports.

The United Arab Emirates, with a CAGR of +154.6%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average blueberry and cranberry export price amounted to $X per ton, dropping by -20.3% against the previous year. Overall, the export price recorded a noticeable decline. The growth pace was the most rapid in 2013 when the average export price increased by 20% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the highest price was recorded for prices to the United Arab Emirates ($X per ton) and Hong Kong SAR ($X per ton), while the average price for exports to the Netherlands ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (-0.9%), while the prices for the other major destinations experienced a decline.

Blueberry And Cranberry Imports

Imports into South Africa

Blueberry and cranberry imports into South Africa skyrocketed to X tons in 2022, with an increase of 91% compared with 2021. Overall, imports enjoyed significant growth. The pace of growth was the most pronounced in 2019 when imports increased by 599%. Over the period under review, imports reached the peak figure at X tons in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, blueberry and cranberry imports soared to $X in 2022. In general, imports recorded significant growth. The pace of growth was the most pronounced in 2019 when imports increased by 617%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, Zimbabwe (X tons) constituted the largest blueberry and cranberry supplier to South Africa, accounting for a 76% share of total imports. Moreover, blueberry and cranberry imports from Zimbabwe exceeded the figures recorded by the second-largest supplier, Zambia (X tons), threefold. The third position in this ranking was taken by Poland (X kg), with less than 0.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Zimbabwe amounted to +142.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Zambia (+2,000.7% per year) and Poland (-65.4% per year).

In value terms, the largest blueberry and cranberry suppliers to South Africa were Zimbabwe ($X), Zambia ($X) and the UK ($X), with a combined 100% share of total imports.

Zambia, with a CAGR of +3,205.9%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average blueberry and cranberry import price amounted to $X per ton, picking up by 16% against the previous year. Over the period under review, the import price, however, recorded a noticeable slump. The pace of growth appeared the most rapid in 2021 an increase of 19% against the previous year. The import price peaked at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Zimbabwe ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Zambia (+57.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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