South Africa: Market for Crispbread, Rusks and Toasted Bread 2025

Market Size for Crispbread, Rusks and Toasted Bread in South Africa

The South African market for crispbread, rusks and toasted bread totaled $X in 2022, flattening at the previous year. Overall, the total consumption indicated notable growth from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +44.4% against 2015 indices. Crispbread, rusk and toasted bread consumption peaked in 2022 and is likely to continue growth in years to come.

Production of Crispbread, Rusks and Toasted Bread in South Africa

In value terms, crispbread, rusk and toasted bread production amounted to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +4.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when the production volume increased by 23%. Crispbread, rusk and toasted bread production peaked at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Exports of Crispbread, Rusks and Toasted Bread

Exports from South Africa

In 2022, approx. X tons of crispbread, rusks and toasted bread were exported from South Africa; increasing by 1.8% against 2021. In general, exports, however, recorded a abrupt setback. The pace of growth was the most pronounced in 2020 when exports increased by 14% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, crispbread, rusk and toasted bread exports rose rapidly to $X in 2022. Over the period under review, exports, however, recorded a perceptible slump. The pace of growth appeared the most rapid in 2014 when exports increased by 8%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Namibia (X tons) was the main destination for crispbread, rusk and toasted bread exports from South Africa, with a 27% share of total exports. Moreover, crispbread, rusk and toasted bread exports to Namibia exceeded the volume sent to the second major destination, Botswana (X tons), twofold. Mozambique (X tons) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Namibia stood at -9.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-12.7% per year) and Mozambique (-11.7% per year).

In value terms, Namibia ($X) remains the key foreign market for crispbread, rusks and toasted bread exports from South Africa, comprising 27% of total exports. The second position in the ranking was taken by Botswana ($X), with a 13% share of total exports. It was followed by Mozambique, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to Namibia amounted to -4.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-2.2% per year) and Mozambique (-3.3% per year).

Export Prices by Country

In 2022, the average export price for crispbread, rusks and toasted bread amounted to $X per ton, rising by 3.2% against the previous year. Over the last decade, it increased at an average annual rate of +5.5%. The most prominent rate of growth was recorded in 2013 when the average export price increased by 32%. The export price peaked in 2022 and is likely to see steady growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Botswana ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Botswana (+12.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Crispbread, Rusks and Toasted Bread

Imports into South Africa

In 2022, after two years of growth, there was significant decline in supplies from abroad of crispbread, rusks and toasted bread, when their volume decreased by -8.7% to X tons. Overall, imports recorded a abrupt shrinkage. The growth pace was the most rapid in 2021 with an increase of 35% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread imports surged to $X in 2022. Over the period under review, imports, however, showed a measured increase. The most prominent rate of growth was recorded in 2021 when imports increased by 62%. Imports peaked in 2022 and are likely to see steady growth in the near future.

Imports by Country

Canada (X tons), Italy (X tons) and Spain (X tons) were the main suppliers of crispbread, rusk and toasted bread imports to South Africa, with a combined 60% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Spain (with a CAGR of +325.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Canada ($X) constituted the largest supplier of crispbread, rusks and toasted bread to South Africa, comprising 43% of total imports. The second position in the ranking was held by Italy ($X), with a 17% share of total imports. It was followed by the Netherlands, with an 8.8% share.

From 2012 to 2022, the average annual growth rate of value from Canada stood at +288.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+8.0% per year) and the Netherlands (+2.0% per year).

Import Prices by Country

In 2022, the average import price for crispbread, rusks and toasted bread amounted to $X per ton, growing by 32% against the previous year. Over the period under review, import price indicated a buoyant expansion from 2012 to 2022: its price increased at an average annual rate of +8.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, crispbread, rusk and toasted bread import price increased by +59.2% against 2020 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+20.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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