South Africa: Domestic Toaster Market 2025

Domestic Toaster Market Size in South Africa

The South African domestic toaster market rose remarkably to $X in 2022, with an increase of 11% against the previous year. Over the period under review, consumption, however, saw a buoyant increase. Domestic toaster consumption peaked in 2022 and is expected to retain growth in the immediate term.

Domestic Toaster Production in South Africa

In value terms, domestic toaster production stood at $X in 2022 estimated in export price. In general, production showed a significant expansion. The pace of growth was the most pronounced in 2015 with an increase of 149% against the previous year. Domestic toaster production peaked at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Domestic Toaster Exports

Exports from South Africa

In 2022, overseas shipments of domestic electric toasters increased by 28% to X units, rising for the second year in a row after three years of decline. Overall, exports, however, recorded a pronounced decline. The pace of growth was the most pronounced in 2021 when exports increased by 41% against the previous year. Over the period under review, the exports reached the maximum at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, domestic toaster exports surged to $X in 2022. Over the period under review, exports showed a relatively flat trend pattern. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Botswana (X units), Namibia (X units) and Swaziland (X units) were the main destinations of domestic toaster exports from South Africa, together accounting for 66% of total exports. Zambia, Zimbabwe, Malawi, Mozambique and Lesotho lagged somewhat behind, together accounting for a further 23%.

From 2012 to 2022, the biggest increases were recorded for Malawi (with a CAGR of +7.6%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, the largest markets for domestic toaster exported from South Africa were Botswana ($X), Namibia ($X) and Zambia ($X), with a combined 71% share of total exports.

Among the main countries of destination, Botswana, with a CAGR of +9.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average domestic toaster export price stood at $X per unit in 2022, growing by 23% against the previous year. Overall, export price indicated a noticeable expansion from 2012 to 2022: its price increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when the average export price increased by 65%. The export price peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Zambia ($X per unit), while the average price for exports to Lesotho ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zambia (+5.4%), while the prices for the other major destinations experienced more modest paces of growth.

Domestic Toaster Imports

Imports into South Africa

Domestic toaster imports into South Africa shrank remarkably to X units in 2022, dropping by -15.7% against the previous year. Over the period under review, imports continue to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2021 with an increase of 73% against the previous year. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, domestic toaster imports dropped rapidly to $X in 2022. Overall, total imports indicated a mild increase from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +61.1% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 101%. As a result, imports reached the peak of $X, and then dropped remarkably in the following year.

Imports by Country

In 2022, China (X units) was the main domestic toaster supplier to South Africa, accounting for a 100% share of total imports. It was followed by Turkey (X units), with less than 0.1% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at -1.8%.

In value terms, China ($X) constituted the largest supplier of domestic electric toasters to South Africa, comprising 100% of total imports. The second position in the ranking was taken by Turkey ($X), with less than 0.1% share of total imports.

From 2012 to 2022, the average annual growth rate of value from China amounted to +1.1%.

Import Prices by Country

In 2022, the average domestic toaster import price amounted to $X per unit, shrinking by -4.9% against the previous year. Overall, import price indicated a perceptible expansion from 2012 to 2022: its price increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic toaster import price increased by +10.5% against 2020 indices. The most prominent rate of growth was recorded in 2018 when the average import price increased by 81%. As a result, import price reached the peak level of $X per unit. From 2019 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per unit), while the price for Turkey totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+28.9%).

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :