South Africa: Food Mixer Market 2025

Food Mixer Market Size in South Africa

The South African food mixer market contracted notably to $X in 2022, declining by -15.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +51.3% against 2018 indices. As a result, consumption attained the peak level of $X, and then reduced remarkably in the following year.

Food Mixer Exports

Exports from South Africa

In 2022, overseas shipments of domestic food grinders and mixers and fruit or vegetable juice extractors decreased by -13.5% to X units for the first time since 2019, thus ending a two-year rising trend. Overall, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of 36%. Over the period under review, the exports reached the peak figure at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, food mixer exports dropped to $X in 2022. In general, exports saw a noticeable reduction. The most prominent rate of growth was recorded in 2021 when exports increased by 40%. Over the period under review, the exports hit record highs at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Namibia (X units), Botswana (X units) and Zambia (X units) were the main destinations of food mixer exports from South Africa, with a combined 60% share of total exports. Swaziland, Lesotho, Zimbabwe, Mozambique, Angola, Ghana and Nigeria lagged somewhat behind, together accounting for a further 32%.

From 2012 to 2022, the biggest increases were recorded for Swaziland (with a CAGR of +16.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Namibia ($X), Botswana ($X) and Zambia ($X) appeared to be the largest markets for food mixer exported from South Africa worldwide, together accounting for 60% of total exports. Swaziland, Zimbabwe, Mozambique, Lesotho, Angola, Ghana and Nigeria lagged somewhat behind, together accounting for a further 29%.

In terms of the main countries of destination, Swaziland, with a CAGR of +10.3%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average food mixer export price stood at $X per unit in 2022, leveling off at the previous year. Overall, the export price, however, saw a noticeable shrinkage. The growth pace was the most rapid in 2018 an increase of 43%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Nigeria ($X per unit), while the average price for exports to Lesotho ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Nigeria (-0.6%), while the prices for the other major destinations experienced a decline.

Food Mixer Imports

Imports into South Africa

In 2022, after three years of growth, there was significant decline in supplies from abroad of domestic food grinders and mixers and fruit or vegetable juice extractors, when their volume decreased by -18.5% to X units. Over the period under review, total imports indicated perceptible growth from 2012 to 2022: its volume increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +84.4% against 2018 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 62% against the previous year. As a result, imports attained the peak of X units, and then dropped markedly in the following year.

In value terms, food mixer imports reduced to $X in 2022. In general, total imports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +53.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 76% against the previous year. As a result, imports reached the peak of $X, and then contracted in the following year.

Imports by Country

In 2022, China (X units) was the main supplier of food mixer to South Africa, with a 95% share of total imports. It was followed by Slovenia (X units), with a 1.5% share of total imports. The third position in this ranking was taken by the United States (X units), with a 0.6% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +7.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovenia (-6.3% per year) and the United States (-18.1% per year).

In value terms, China ($X) constituted the largest supplier of domestic food grinders and mixers and fruit or vegetable juice extractors to South Africa, comprising 87% of total imports. The second position in the ranking was held by the United States ($X), with a 3.5% share of total imports. It was followed by Italy, with a 1.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +4.0%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-3.7% per year) and Italy (+1.1% per year).

Import Prices by Country

The average food mixer import price stood at $X per unit in 2022, with an increase of 6.7% against the previous year. Overall, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of 81% against the previous year. As a result, import price reached the peak level of $X per unit. From 2019 to 2022, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+56.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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