South Africa: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in South Africa

The South African eye make-up preparations market reduced to $X in 2022, falling by -4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Eye Make-Up Preparations Exports

Exports from South Africa

In 2022, shipments abroad of eye make-up preparations increased by 51% to X tons, rising for the second year in a row after two years of decline. Overall, total exports indicated a noticeable expansion from 2012 to 2022: its volume increased at an average annual rate of +2.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +141.8% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 60% against the previous year. The exports peaked at X tons in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

In value terms, eye make-up preparations exports surged to $X in 2022. Over the period under review, exports showed a moderate expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Democratic Republic of the Congo (X tons) was the main destination for eye make-up preparations exports from South Africa, accounting for a 44% share of total exports. Moreover, eye make-up preparations exports to Democratic Republic of the Congo exceeded the volume sent to the second major destination, Botswana (X tons), threefold. The third position in this ranking was taken by the UK (X tons), with an 8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Democratic Republic of the Congo stood at +110.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (+0.5% per year) and the UK (+34.4% per year).

In value terms, the UK ($X) emerged as the key foreign market for eye make-up preparations exports from South Africa, comprising 34% of total exports. The second position in the ranking was held by Democratic Republic of the Congo ($X), with a 12% share of total exports. It was followed by Namibia, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to the UK amounted to +32.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Democratic Republic of the Congo (+73.6% per year) and Namibia (-6.1% per year).

Export Prices by Country

In 2022, the average eye make-up preparations export price amounted to $X per ton, increasing by 40% against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Democratic Republic of the Congo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Zimbabwe (+5.3%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into South Africa

In 2022, supplies from abroad of eye make-up preparations increased by 3.4% to X tons for the first time since 2019, thus ending a two-year declining trend. The total import volume increased at an average annual rate of +4.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 57%. Over the period under review, imports attained the peak figure at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, eye make-up preparations imports skyrocketed to $X in 2022. In general, imports, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2021 when imports increased by 29% against the previous year. Imports peaked at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest eye make-up preparations supplier to South Africa, accounting for a 46% share of total imports. Moreover, eye make-up preparations imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), threefold. Poland (X tons) ranked third in terms of total imports with a 12% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +7.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+6.4% per year) and Poland (+6.6% per year).

In value terms, Italy ($X), China ($X) and Germany ($X) appeared to be the largest eye make-up preparations suppliers to South Africa, with a combined 51% share of total imports.

Italy, with a CAGR of +4.8%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average eye make-up preparations import price stood at $X per ton in 2022, with an increase of 12% against the previous year. Overall, the import price, however, continues to indicate a noticeable slump. The growth pace was the most rapid in 2021 when the average import price increased by 33% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+0.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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