South Africa: Vegetable Puree Market 2025

Vegetable Puree Market Size in South Africa

For the fifth year in a row, the South African vegetable puree market recorded growth in sales value, which increased by 2.8% to $X in 2022. The market value increased at an average annual rate of +2.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. Vegetable puree consumption peaked in 2022 and is expected to retain growth in the immediate term.

Vegetable Puree Production in South Africa

In value terms, vegetable puree production reached $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.7% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2013 when the production volume increased by 7.6% against the previous year. Over the period under review, production hit record highs at $X in 2020; afterwards, it flattened through to 2022.

Vegetable Puree Exports

Exports from South Africa

In 2022, approx. X tons of vegetable puree were exported from South Africa; declining by -36.9% compared with the year before. Over the period under review, exports continue to indicate a deep setback. The pace of growth appeared the most rapid in 2017 when exports increased by 95%. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports remained at a lower figure.

In value terms, vegetable puree exports shrank to $X in 2022. Overall, exports, however, saw a modest expansion. The pace of growth was the most pronounced in 2017 with an increase of 116%. As a result, the exports attained the peak of $X. From 2018 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Lesotho (X tons), Botswana (X tons) and Swaziland (X tons) were the main destinations of vegetable puree exports from South Africa, together accounting for 79% of total exports. Namibia, Zambia, Saint Helena, Ascension and Tristan da Cunha and Zimbabwe lagged somewhat behind, together comprising a further 17%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Saint Helena, Ascension and Tristan da Cunha (with a CAGR of +65.3%), while the other leaders experienced more modest paces of growth.

In value terms, Lesotho ($X) remains the key foreign market for vegetable puree exports from South Africa, comprising 54% of total exports. The second position in the ranking was held by Botswana ($X), with a 16% share of total exports. It was followed by Namibia, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to Lesotho totaled +22.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-3.3% per year) and Namibia (-9.3% per year).

Export Prices by Country

The average vegetable puree export price stood at $X per ton in 2022, increasing by 44% against the previous year. Over the period under review, export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +8.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, vegetable puree export price increased by +74.4% against 2020 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Lesotho ($X per ton), while the average price for exports to Swaziland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Lesotho (+13.0%), while the prices for the other major destinations experienced more modest paces of growth.

Vegetable Puree Imports

Imports into South Africa

Vegetable puree imports into South Africa reduced markedly to X tons in 2022, with a decrease of -72% against the previous year. In general, imports showed a abrupt decline. The pace of growth appeared the most rapid in 2021 when imports increased by 862%. As a result, imports reached the peak of X tons, and then shrank markedly in the following year.

In value terms, vegetable puree imports fell markedly to $X in 2022. Overall, imports saw a deep setback. The pace of growth was the most pronounced in 2021 with an increase of 2,761%. As a result, imports attained the peak of $X, and then fell remarkably in the following year.

Imports by Country

In 2022, the United States (X tons) constituted the largest supplier of vegetable puree to South Africa, accounting for a 67% share of total imports. Moreover, vegetable puree imports from the United States exceeded the figures recorded by the second-largest supplier, South Korea (X tons), fivefold.

From 2012 to 2022, the average annual growth rate of volume from the United States stood at +45.6%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+1.8% per year) and France (+5.9% per year).

In value terms, the United States ($X) constituted the largest supplier of vegetable puree to South Africa, comprising 55% of total imports. The second position in the ranking was held by South Korea ($X), with a 21% share of total imports.

From 2012 to 2022, the average annual growth rate of value from the United States stood at +41.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+9.9% per year) and France (+3.8% per year).

Import Prices by Country

In 2022, the average vegetable puree import price amounted to $X per ton, shrinking by -42.5% against the previous year. Over the period under review, the import price, however, continues to indicate noticeable growth. The growth pace was the most rapid in 2021 when the average import price increased by 197% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2015; however, from 2016 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+9.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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