South Africa: Photographic Film Market 2024

Photographic Film Market Size in South Africa

In 2021, after three years of growth, there was decline in the South African photographic film market, when its value decreased by -3.5% to $X. Overall, consumption showed a deep slump. As a result, consumption attained the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.

Photographic Film Production in South Africa

In value terms, photographic film production reduced to $X in 2021 estimated in export price. In general, production showed a abrupt downturn. The pace of growth appeared the most rapid in 2020 when the production volume increased by 15%. Photographic film production peaked at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Photographic Film Exports

Exports from South Africa

Photographic film exports from South Africa reduced to X square meters in 2021, shrinking by -5.8% against 2020 figures. Overall, exports saw a abrupt contraction. The most prominent rate of growth was recorded in 2020 with an increase of 42% against the previous year. Over the period under review, the exports reached the maximum at X square meters in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, photographic film exports reduced to $X in 2021. In general, exports faced a deep setback. The most prominent rate of growth was recorded in 2017 when exports increased by 29%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Lesotho (X square meters), Namibia (X square meters) and Zimbabwe (X square meters) were the main destinations of photographic film exports from South Africa, together comprising 57% of total exports. These countries were followed by Mozambique, Zambia, Botswana, Swaziland, Mauritius, Germany, Kenya, Malawi and Madagascar, which together accounted for a further 39%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Madagascar (with a CAGR of +107.8%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for photographic film exported from South Africa were Zimbabwe ($X), Mozambique ($X) and Swaziland ($X), with a combined 49% share of total exports. These countries were followed by Namibia, Zambia, Botswana, Mauritius, Malawi, Germany, Lesotho, Madagascar and Kenya, which together accounted for a further 45%.

Madagascar, with a CAGR of +112.5%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average photographic film export price amounted to $X per square meter, which is down by -2.1% against the previous year. Overall, the export price, however, enjoyed a prominent increase. The most prominent rate of growth was recorded in 2015 when the average export price increased by 190% against the previous year. The export price peaked at $X per square meter in 2019; however, from 2020 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Swaziland ($X per square meter), while the average price for exports to Lesotho ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Malawi (+21.3%), while the prices for the other major destinations experienced more modest paces of growth.

Photographic Film Imports

Imports into South Africa

After two years of decline, purchases abroad of photographic plates and film, photographic paper, paperboard and textiles and instant print film, sensitized, unexposed increased by 4.9% to X square meters in 2021. Overall, imports, however, continue to indicate a deep reduction. The pace of growth appeared the most rapid in 2018 with an increase of 38% against the previous year. Imports peaked at X square meters in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, photographic film imports skyrocketed to $X in 2021. In general, imports, however, continue to indicate a abrupt slump. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X square meters) constituted the largest photographic film supplier to South Africa, with a 35% share of total imports. Moreover, photographic film imports from China exceeded the figures recorded by the second-largest supplier, Germany (X square meters), twofold. The third position in this ranking was held by the United States (X square meters), with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +17.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-12.1% per year) and the United States (-1.9% per year).

In value terms, China ($X) constituted the largest supplier of photographic plates and film, photographic paper, paperboard and textiles and instant print film, sensitized, unexposed to South Africa, comprising 38% of total imports. The second position in the ranking was held by Germany ($X), with a 17% share of total imports. It was followed by the United States, with a 15% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled +13.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-14.0% per year) and the United States (-3.4% per year).

Import Prices by Country

In 2021, the average photographic film import price amounted to $X per square meter, increasing by 15% against the previous year. Over the period under review, the import price, however, saw a pronounced contraction. Over the period under review, average import prices reached the peak figure at $X per square meter in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Belgium ($X per square meter), while the price for France ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+1.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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