South Africa: Shaving Preparations Market 2024

Shaving Preparations Market Size in South Africa

The South African shaving preparations market stood at $X in 2021, approximately equating the previous year. Overall, the total consumption indicated a notable expansion from 2012 to 2021: its value increased at an average annual rate of +4.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +7.1% against 2018 indices. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2021, consumption stood at a somewhat lower figure.

Shaving Preparations Production in South Africa

In value terms, shaving preparations production expanded modestly to $X in 2021 estimated in export price. Over the period under review, the total production indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -13.6% against 2017 indices. The most prominent rate of growth was recorded in 2016 with an increase of 49% against the previous year. Over the period under review, production attained the maximum level at $X in 2017; however, from 2018 to 2021, production remained at a lower figure.

Shaving Preparations Exports

Exports from South Africa

In 2021, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) was finally on the rise to reach X tons after three years of decline. Over the period under review, exports, however, recorded a abrupt contraction. The pace of growth appeared the most rapid in 2014 when exports increased by 67%. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports remained at a lower figure.

In value terms, shaving preparations exports surged to $X in 2021. In general, exports, however, recorded a pronounced slump. The pace of growth was the most pronounced in 2014 when exports increased by 82% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Lesotho (X tons) was the main destination for shaving preparations exports from South Africa, accounting for a 53% share of total exports. Moreover, shaving preparations exports to Lesotho exceeded the volume sent to the second major destination, Zambia (X tons), fivefold. Namibia (X tons) ranked third in terms of total exports with a 7.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Lesotho was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (+2.9% per year) and Namibia (-17.7% per year).

In value terms, Lesotho ($X) emerged as the key foreign market for pre-shave, shaving and after-shave preparations (excluding soap in blocks) exports from South Africa, comprising 48% of total exports. The second position in the ranking was taken by Botswana ($X), with a 10% share of total exports. It was followed by Namibia, with a 7.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Lesotho was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-7.6% per year) and Namibia (-17.6% per year).

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, surging by 20% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.1%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Botswana ($X per ton), while the average price for exports to Zimbabwe ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Botswana (+17.5%), while the prices for the other major destinations experienced more modest paces of growth.

Shaving Preparations Imports

Imports into South Africa

In 2021, after three years of decline, there was growth in overseas purchases of pre-shave, shaving and after-shave preparations (excluding soap in blocks), when their volume increased by 0.6% to X tons. Overall, imports, however, showed a abrupt contraction. The pace of growth appeared the most rapid in 2013 with an increase of 16%. As a result, imports attained the peak of X tons. From 2014 to 2021, the growth of imports remained at a lower figure.

In value terms, shaving preparations imports totaled $X in 2021. Over the period under review, imports, however, recorded a abrupt decline. The pace of growth was the most pronounced in 2013 with an increase of 16% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports failed to regain momentum.

Imports by Country

Poland (X tons), the UK (X tons) and Italy (X tons) were the main suppliers of shaving preparations imports to South Africa, with a combined 53% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Italy (with a CAGR of +30.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest shaving preparations suppliers to South Africa were the UK ($X), Poland ($X) and Germany ($X), together comprising 58% of total imports. Italy, the United States, Turkey and China lagged somewhat behind, together comprising a further 31%.

Italy, with a CAGR of +25.5%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2021, the average shaving preparations import price amounted to $X per ton, increasing by 11% against the previous year. Over the period under review, the import price, however, recorded a slight decline. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+1.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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