South Africa: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in South Africa

The South African market for calendars and trade advertising material fell slightly to $X in 2022, standing approx. at the previous year. In general, consumption saw a perceptible curtailment. The pace of growth was the most pronounced in 2021 when the market value increased by 7.2%. Calendars and trade advertising material consumption peaked at $X in 2013; however, from 2014 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in South Africa

In value terms, calendars and trade advertising material production shrank slightly to $X in 2022 estimated in export price. In general, production recorded a noticeable shrinkage. The growth pace was the most rapid in 2019 when the production volume increased by 6.8% against the previous year. Calendars and trade advertising material production peaked at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from South Africa

In 2022, shipments abroad of calendars and trade advertising material decreased by -9.6% to X tons, falling for the fourth year in a row after two years of growth. In general, exports recorded a pronounced setback. The pace of growth appeared the most rapid in 2018 when exports increased by 36%. As a result, the exports attained the peak of X tons. From 2019 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, calendars and trade advertising material exports shrank to $X in 2022. Overall, exports saw a noticeable contraction. The most prominent rate of growth was recorded in 2018 with an increase of 22%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

Namibia (X tons), Botswana (X tons) and Swaziland (X tons) were the main destinations of calendars and trade advertising material exports from South Africa, together accounting for 59% of total exports. Lesotho, Mozambique, Angola, the UK and Zambia lagged somewhat behind, together comprising a further 27%.

From 2012 to 2022, the biggest increases were recorded for the UK (with a CAGR of +20.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for calendars and trade advertising material exported from South Africa were Namibia ($X), Botswana ($X) and the UK ($X), with a combined 40% share of total exports.

In terms of the main countries of destination, the UK, with a CAGR of +34.0%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, picking up by 4.8% against the previous year. Over the period under review, the export price enjoyed mild growth. The pace of growth appeared the most rapid in 2020 an increase of 32% against the previous year. Over the period under review, the average export prices attained the peak figure in 2022 and is likely to see steady growth in the near future.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Angola ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+11.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into South Africa

In 2022, imports of calendars and trade advertising material into South Africa rose to X tons, with an increase of 1.6% on 2021 figures. Overall, imports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 22% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports declined remarkably to $X in 2022. Over the period under review, imports, however, continue to indicate a pronounced decline. The growth pace was the most rapid in 2018 with an increase of 34%. As a result, imports reached the peak of $X. From 2019 to 2022, the growth of imports failed to regain momentum.

Imports by Country

China (X tons), Spain (X tons) and Italy (X tons) were the main suppliers of calendars and trade advertising material imports to South Africa, together accounting for 81% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Spain (with a CAGR of +39.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Ireland ($X) and Spain ($X) constituted the largest calendars and trade advertising material suppliers to South Africa, together comprising 63% of total imports.

Spain, with a CAGR of +17.9%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, shrinking by -23.9% against the previous year. Over the period under review, the import price continues to indicate a noticeable shrinkage. The growth pace was the most rapid in 2016 when the average import price increased by 22%. The import price peaked at $X per ton in 2019; however, from 2020 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Ireland ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+3.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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