South Africa: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in South Africa

In 2021, after two years of growth, there was significant decline in the South African rusks and toasted bread market, when its value decreased by -8.9% to $X. Over the period under review, the total consumption indicated pronounced growth from 2012 to 2021: its value increased at an average annual rate of +4.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +43.7% against 2012 indices. As a result, consumption attained the peak level of $X, and then dropped in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in South Africa

In value terms, rusks and toasted bread production reduced to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +4.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 when the production volume increased by 22%. As a result, production attained the peak level of $X, and then shrank in the following year.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from South Africa

Rusks and toasted bread exports from South Africa reduced to X tons in 2021, waning by -9% compared with the previous year. Overall, exports continue to indicate a perceptible descent. The pace of growth appeared the most rapid in 2020 when exports increased by 20%. Over the period under review, the exports reached the maximum at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, rusks and toasted bread exports expanded markedly to $X in 2021. The total export value increased at an average annual rate of +2.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when exports increased by 15% against the previous year. Over the period under review, the exports hit record highs at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Namibia (X tons) was the main destination for rusks and toasted bread exports from South Africa, accounting for a 32% share of total exports. Moreover, rusks and toasted bread exports to Namibia exceeded the volume sent to the second major destination, Botswana (X tons), twofold. The third position in this ranking was taken by the UK (X tons), with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Namibia stood at -9.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-3.6% per year) and the UK (+15.5% per year).

In value terms, Namibia ($X) remains the key foreign market for rusks, toasted bread and similar toasted products exports from South Africa, comprising 32% of total exports. The second position in the ranking was held by Botswana ($X), with a 15% share of total exports. It was followed by Australia, with a 12% share.

From 2012 to 2021, the average annual growth rate of value to Namibia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (+4.8% per year) and Australia (+4.4% per year).

Export Prices by Country

In 2021, the average rusks and toasted bread export price amounted to $X per ton, rising by 19% against the previous year. Over the last nine-year period, it increased at an average annual rate of +5.8%. The pace of growth was the most pronounced in 2013 an increase of 47% against the previous year. The export price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Mozambique ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Namibia (+10.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into South Africa

In 2021, approx. X tons of rusks, toasted bread and similar toasted products were imported into South Africa; with an increase of 34% compared with the previous year. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. Over the period under review, imports reached the peak figure at X tons in 2013; however, from 2014 to 2021, imports failed to regain momentum.

In value terms, rusks and toasted bread imports skyrocketed to $X in 2021. Overall, total imports indicated pronounced growth from 2012 to 2021: its value increased at an average annual rate of +4.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +69.2% against 2015 indices. The pace of growth was the most pronounced in 2013 with an increase of 32%. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

Italy (X tons), Poland (X tons) and Spain (X tons) were the main suppliers of rusks and toasted bread imports to South Africa, with a combined 59% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Spain (with a CAGR of +453.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), Spain ($X) and Poland ($X) constituted the largest rusks and toasted bread suppliers to South Africa, with a combined 69% share of total imports.

Among the main suppliers, Spain, with a CAGR of +434.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, with a decrease of -11.6% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.5%. The pace of growth was the most pronounced in 2013 an increase of 25% against the previous year. The import price peaked at $X per ton in 2020, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Bangladesh ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ireland (+40.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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