South Africa: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in South Africa

The South African sanitary towel and diaper market expanded markedly to $X in 2021, picking up by 5.9% against the previous year. Overall, the total consumption indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +7.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Sanitary towel and diaper consumption peaked at $X in 2015; however, from 2016 to 2021, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in South Africa

In value terms, sanitary towel and diaper production fell slightly to $X in 2021 estimated in export price. Over the period under review, the total production indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +8.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +1.4% against 2019 indices. The pace of growth was the most pronounced in 2013 when the production volume increased by 60%. Over the period under review, production hit record highs at $X in 2015; however, from 2016 to 2021, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from South Africa

Sanitary towel and diaper exports from South Africa amounted to X tons in 2021, increasing by 10% against 2020 figures. Over the period under review, exports enjoyed a buoyant expansion. The most prominent rate of growth was recorded in 2014 when exports increased by 58% against the previous year. The exports peaked in 2021 and are expected to retain growth in years to come.

In value terms, sanitary towel and diaper exports skyrocketed to $X in 2021. In general, exports saw a buoyant expansion. The pace of growth was the most pronounced in 2013 with an increase of 47% against the previous year. The exports peaked in 2021 and are expected to retain growth in years to come.

Exports by Country

Zimbabwe (X tons), Namibia (X tons) and Botswana (X tons) were the main destinations of sanitary towel and diaper exports from South Africa, together accounting for 52% of total exports. Swaziland, Zambia, Malawi, Lesotho, Mozambique and Mauritius lagged somewhat behind, together accounting for a further 37%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Malawi (with a CAGR of +36.0%), while the other leaders experienced more modest paces of growth.

In value terms, Namibia ($X), Zimbabwe ($X) and Botswana ($X) appeared to be the largest markets for sanitary towel and diaper exported from South Africa worldwide, together accounting for 57% of total exports.

Zimbabwe, with a CAGR of +29.5%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, rising by 8.1% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 an increase of 22%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Botswana ($X per ton), while the average price for exports to Zimbabwe ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mauritius (+9.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into South Africa

Sanitary towel and diaper imports into South Africa surged to X tons in 2021, increasing by 27% on the year before. Over the period under review, total imports indicated buoyant growth from 2012 to 2021: its volume increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +63.3% against 2016 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, sanitary towel and diaper imports reached $X in 2021. In general, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by 25% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

China (X tons), the Czech Republic (X tons) and Spain (X tons) were the main suppliers of sanitary towel and diaper imports to South Africa, together comprising 64% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Spain (with a CAGR of +57.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to South Africa were the Czech Republic ($X), China ($X) and Spain ($X), together comprising 56% of total imports.

Spain, with a CAGR of +71.1%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, reducing by -12.6% against the previous year. In general, the import price saw a abrupt setback. The growth pace was the most rapid in 2017 an increase of 2.6%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+8.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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