South Africa: Market for Television, Video and Digital Cameras 2024

Market Size for Television, Video and Digital Cameras in South Africa

The South African market for television, video and digital cameras reduced sharply to $X in 2022, dropping by -17.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption recorded a perceptible slump. Television, video and digital camera consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Exports of Television, Video and Digital Cameras

Exports from South Africa

For the fourth consecutive year, South Africa recorded decline in overseas shipments of television, video and digital cameras, which decreased by -1.3% to X units in 2022. Overall, exports recorded a abrupt shrinkage. The pace of growth was the most pronounced in 2018 when exports increased by 9.9%. Over the period under review, the exports hit record highs at X units in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, television, video and digital camera exports reduced to $X in 2022. In general, exports recorded a deep slump. The pace of growth appeared the most rapid in 2021 when exports increased by 7.5% against the previous year. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Namibia (X units) was the main destination for television, video and digital camera exports from South Africa, accounting for a 34% share of total exports. Moreover, television, video and digital camera exports to Namibia exceeded the volume sent to the second major destination, Botswana (X units), threefold. Mozambique (X units) ranked third in terms of total exports with a 6.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Namibia totaled -4.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (-17.1% per year) and Mozambique (-15.5% per year).

In value terms, Botswana ($X), Namibia ($X) and Mozambique ($X) constituted the largest markets for television, video and digital camera exported from South Africa worldwide, with a combined 30% share of total exports. Hong Kong SAR, the UK, Zimbabwe, Swaziland, Zambia, Nigeria, Lesotho, Mauritius, Tanzania and Angola lagged somewhat behind, together accounting for a further 40%.

Among the main countries of destination, Hong Kong SAR, with a CAGR of +65.0%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for television, video and digital cameras stood at $X per unit in 2022, which is down by -8% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2021 an increase of 32% against the previous year. As a result, the export price reached the peak level of $X per unit, and then dropped in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per unit), while the average price for exports to Namibia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Lesotho (+14.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into South Africa

Television, video and digital camera imports into South Africa declined dramatically to X units in 2022, waning by -17.1% on 2021. Overall, imports recorded a perceptible curtailment. The pace of growth was the most pronounced in 2017 with an increase of 21%. Over the period under review, imports attained the maximum at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, television, video and digital camera imports declined rapidly to $X in 2022. In general, imports continue to indicate a deep setback. The most prominent rate of growth was recorded in 2021 with an increase of 41%. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest television, video and digital camera supplier to South Africa, with a 88% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X units), more than tenfold. The third position in this ranking was taken by the United Arab Emirates (X units), with a 1.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +5.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+9.6% per year) and the United Arab Emirates (-28.7% per year).

In value terms, China ($X) constituted the largest supplier of television, video and digital cameras to South Africa, comprising 59% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with a 6.2% share of total imports. It was followed by Thailand, with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-7.4% per year) and Thailand (-4.8% per year).

Import Prices by Country

In 2022, the average import price for television, video and digital cameras amounted to $X per unit, remaining relatively unchanged against the previous year. Overall, the import price, however, recorded a mild descent. The most prominent rate of growth was recorded in 2021 when the average import price increased by 30% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2013; however, from 2014 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Malaysia ($X per unit), while the price for Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+29.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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