South Africa: Tooth Brush Market 2024

Tooth Brush Market Size in South Africa

In 2022, the South African tooth brush market increased by 41% to $X, rising for the second consecutive year after two years of decline. Over the period under review, the total consumption indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +60.9% against 2020 indices. Tooth brush consumption peaked in 2022 and is expected to retain growth in years to come.

Tooth Brush Exports

Exports from South Africa

In 2022, overseas shipments of tooth brushes were finally on the rise to reach X units after two years of decline. Overall, exports, however, continue to indicate a deep setback. The most prominent rate of growth was recorded in 2013 with an increase of 28%. As a result, the exports reached the peak of X units. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, tooth brush exports totaled $X in 2022. Over the period under review, exports, however, continue to indicate a pronounced reduction. The pace of growth appeared the most rapid in 2013 when exports increased by 15%. As a result, the exports reached the peak of $X. From 2014 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Namibia (X units), Botswana (X units) and Swaziland (X units) were the main destinations of tooth brush exports from South Africa, with a combined 74% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Swaziland (with a CAGR of +3.2%), while shipments for the other leaders experienced a decline.

In value terms, the largest markets for tooth brush exported from South Africa were Botswana ($X), Namibia ($X) and Swaziland ($X), with a combined 80% share of total exports.

Swaziland, with a CAGR of +4.8%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average tooth brush export price amounted to $X per unit, reducing by -6.6% against the previous year. In general, the export price, however, continues to indicate a buoyant increase. The growth pace was the most rapid in 2020 when the average export price increased by 52% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per unit in 2021, and then fell in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Botswana ($X per unit), while the average price for exports to Zambia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Botswana (+12.5%), while the prices for the other major destinations experienced more modest paces of growth.

Tooth Brush Imports

Imports into South Africa

In 2022, after three years of decline, there was significant growth in purchases abroad of tooth brushes, when their volume increased by 24% to X units. Overall, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of 54%. Over the period under review, imports hit record highs at X units in 2018; however, from 2019 to 2022, imports remained at a lower figure.

In value terms, tooth brush imports skyrocketed to $X in 2022. In general, total imports indicated a notable expansion from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +82.8% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X units), Vietnam (X units) and India (X units) were the main suppliers of tooth brush imports to South Africa, together accounting for 90% of total imports. Germany, Indonesia, Ireland and Hong Kong SAR lagged somewhat behind, together comprising a further 7.8%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Indonesia (with a CAGR of +84.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest tooth brush suppliers to South Africa were India ($X), China ($X) and Germany ($X), with a combined 74% share of total imports. Ireland, Vietnam, Indonesia and Hong Kong SAR lagged somewhat behind, together comprising a further 21%.

Indonesia, with a CAGR of +66.7%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average tooth brush import price stood at $X per unit in 2022, picking up by 17% against the previous year. Over the last decade, it increased at an average annual rate of +2.7%. The pace of growth appeared the most rapid in 2021 when the average import price increased by 43% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hong Kong SAR ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+42.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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