South Africa: Toothpaste Market 2024

Toothpaste Market Size in South Africa

The South African toothpaste market soared to $X in 2021, jumping by 24% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Toothpaste consumption peaked at $X in 2014; however, from 2015 to 2021, consumption remained at a lower figure.

Toothpaste Production in South Africa

In value terms, toothpaste production fell markedly to $X in 2021 estimated in export price. In general, production continues to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2020 with an increase of 139% against the previous year. Toothpaste production peaked at $X in 2013; however, from 2014 to 2021, production failed to regain momentum.

Toothpaste Exports

Exports from South Africa

In 2021, exports of toothpaste, denture cleaners and other dentifrices from South Africa shrank to X tons, with a decrease of -4% against the year before. Overall, exports recorded a noticeable descent. The pace of growth appeared the most rapid in 2013 with an increase of 29% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports reached $X in 2021. Over the period under review, exports continue to indicate a pronounced reduction. The pace of growth was the most pronounced in 2013 when exports increased by 14% against the previous year. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Mozambique (X tons) was the main destination for toothpaste exports from South Africa, accounting for a 29% share of total exports. Moreover, toothpaste exports to Mozambique exceeded the volume sent to the second major destination, Swaziland (X tons), twofold. The third position in this ranking was held by Botswana (X tons), with a 12% share.

From 2012 to 2021, the average annual growth rate of volume to Mozambique amounted to +2.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Swaziland (+5.7% per year) and Botswana (-6.1% per year).

In value terms, Mozambique ($X), Botswana ($X) and Namibia ($X) appeared to be the largest markets for toothpaste exported from South Africa worldwide, together accounting for 57% of total exports. Nigeria, Swaziland, Australia, Mauritius, New Zealand, Zambia, Angola, Zimbabwe and Democratic Republic of the Congo lagged somewhat behind, together comprising a further 33%.

In terms of the main countries of destination, Nigeria, with a CAGR of +46.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, with an increase of 10% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 40%. As a result, the export price attained the peak level of $X per ton. From 2018 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Mauritius ($X per ton), while the average price for exports to Swaziland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Mauritius (+10.3%), while the prices for the other major destinations experienced more modest paces of growth.

Toothpaste Imports

Imports into South Africa

In 2021, after two years of decline, there was significant growth in supplies from abroad of toothpaste, denture cleaners and other dentifrices, when their volume increased by 24% to X tons. In general, imports showed a resilient expansion. The most prominent rate of growth was recorded in 2014 when imports increased by 54% against the previous year. Imports peaked in 2021 and are likely to see steady growth in the near future.

In value terms, toothpaste imports surged to $X in 2021. Over the period under review, imports recorded a strong expansion. The most prominent rate of growth was recorded in 2014 with an increase of 63% against the previous year. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toothpaste to South Africa, with a 77% share of total imports. Moreover, toothpaste imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), tenfold. India (X tons) ranked third in terms of total imports with a 4.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +24.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+5.7% per year) and India (+43.7% per year).

In value terms, China ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to South Africa, comprising 51% of total imports. The second position in the ranking was taken by Slovakia ($X), with a 15% share of total imports. It was followed by the UK, with a 10% share.

From 2012 to 2021, the average annual growth rate of value from China amounted to +22.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+89.9% per year) and the UK (+0.4% per year).

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, growing by 7.1% against the previous year. In general, the import price, however, saw a noticeable slump. The pace of growth appeared the most rapid in 2017 an increase of 8.5% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was Brazil ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Brazil (+41.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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