South Africa: Wallpaper Market 2024

Wallpaper Market Size in South Africa

The South African wallpaper market soared to $X in 2021, rising by 61% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a relatively flat trend pattern. Over the period under review, the market reached the maximum level in 2021 and is likely to continue growth in the immediate term.

Wallpaper Exports

Exports from South Africa

In 2021, after two years of decline, there was significant growth in shipments abroad of wallpaper and wall coverings, when their volume increased by 112% to X tons. Over the period under review, exports continue to indicate a strong increase. The most prominent rate of growth was recorded in 2013 when exports increased by 1,027%. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, wallpaper exports soared to $X in 2021. Overall, exports saw a prominent increase. The growth pace was the most rapid in 2013 with an increase of 1,322%. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Zambia (X tons) was the main destination for wallpaper exports from South Africa, accounting for a 43% share of total exports. Moreover, wallpaper exports to Zambia exceeded the volume sent to the second major destination, Botswana (X tons), threefold. Namibia (X tons) ranked third in terms of total exports with an 8.5% share.

From 2012 to 2021, the average annual growth rate of volume to Zambia stood at +40.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (+3.1% per year) and Namibia (+9.5% per year).

In value terms, the largest markets for wallpaper exported from South Africa were Zambia ($X), Botswana ($X) and Nigeria ($X), together comprising 66% of total exports. Namibia, Ghana, Kenya, Mozambique, Swaziland, Democratic Republic of the Congo, Lesotho and Ethiopia lagged somewhat behind, together accounting for a further 26%.

Ethiopia, with a CAGR of +120.5%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average wallpaper export price stood at $X per ton in 2021, shrinking by -23.1% against the previous year. Overall, the export price saw a noticeable downturn. The most prominent rate of growth was recorded in 2013 an increase of 26%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Ghana ($X per ton), while the average price for exports to Ethiopia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Botswana (+7.2%), while the prices for the other major destinations experienced more modest paces of growth.

Wallpaper Imports

Imports into South Africa

Wallpaper imports into South Africa surged to X tons in 2021, picking up by 71% against the year before. In general, total imports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +6.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +106.0% against 2018 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, wallpaper imports soared to $X in 2021. Overall, imports, however, showed a relatively flat trend pattern. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest wallpaper supplier to South Africa, with a 66% share of total imports. Moreover, wallpaper imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), fivefold. The UK (X tons) ranked third in terms of total imports with a 7% share.

From 2012 to 2021, the average annual growth rate of volume from China totaled +18.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+11.9% per year) and the UK (-7.3% per year).

In value terms, the largest wallpaper suppliers to South Africa were China ($X), the UK ($X) and Germany ($X), together accounting for 67% of total imports.

In terms of the main suppliers, China, with a CAGR of +9.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average wallpaper import price stood at $X per ton in 2021, with a decrease of -4.6% against the previous year. Over the period under review, the import price showed a deep downturn. The pace of growth was the most pronounced in 2018 when the average import price increased by 21%. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+3.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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