South Africa: Bracelet Market 2025

Bracelet Market Size in South Africa

In 2022, the South African bracelet market increased by 19% to $X, rising for the second year in a row after three years of decline. Overall, consumption, however, recorded a relatively flat trend pattern. Bracelet consumption peaked at $X in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

Bracelet Production in South Africa

In value terms, bracelet production soared to $X in 2022 estimated in export price. Overall, production, however, faced a dramatic downturn. Bracelet production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Bracelet Exports

Exports from South Africa

In 2022, shipments abroad of watch straps, bands and bracelets decreased by -44.6% to X units, falling for the fourth year in a row after three years of growth. In general, exports continue to indicate a deep contraction. The most prominent rate of growth was recorded in 2017 when exports increased by 75%. Over the period under review, the exports reached the maximum at X units in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, bracelet exports fell sharply to $X in 2022. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2019 when exports increased by 191% against the previous year. The exports peaked at $X in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

Exports by Country

Namibia (X units), Mozambique (X units) and Kenya (X units) were the main destinations of bracelet exports from South Africa, together accounting for 55% of total exports. Zambia, Botswana, Sweden, Switzerland, the UK, Swaziland, Lesotho, France, Rwanda and Germany lagged somewhat behind, together accounting for a further 36%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Sweden (with a CAGR of +58.2%), while the other leaders experienced more modest paces of growth.

In value terms, Namibia ($X) emerged as the key foreign market for watch straps, bands and bracelets exports from South Africa, comprising 42% of total exports. The second position in the ranking was taken by Kenya ($X), with an 11% share of total exports. It was followed by Sweden, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Namibia stood at +1.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kenya (+51.9% per year) and Sweden (+64.4% per year).

Export Prices by Country

In 2022, the average bracelet export price amounted to $X per unit, dropping by -19.5% against the previous year. Over the period under review, the export price, however, showed a strong expansion. The most prominent rate of growth was recorded in 2019 when the average export price increased by 228%. The export price peaked at $X per unit in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Zambia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+33.7%), while the prices for the other major destinations experienced more modest paces of growth.

Bracelet Imports

Imports into South Africa

In 2022, bracelet imports into South Africa soared to X units, increasing by 25% compared with the previous year's figure. In general, imports recorded strong growth. The most prominent rate of growth was recorded in 2019 when imports increased by 88%. Over the period under review, imports hit record highs in 2022 and are likely to continue growth in the near future.

In value terms, bracelet imports fell modestly to $X in 2022. Over the period under review, total imports indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +26.6% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 30%. Imports peaked at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) was the main supplier of bracelet to South Africa, accounting for a 93% share of total imports. It was followed by Hong Kong SAR (X units), with a 1.8% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +17.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+1.0% per year) and Austria (-25.6% per year).

In value terms, China ($X) constituted the largest supplier of watch straps, bands and bracelets to South Africa, comprising 63% of total imports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 4% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +11.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Hong Kong SAR (+5.6% per year) and Austria (-10.0% per year).

Import Prices by Country

In 2022, the average bracelet import price amounted to $X per unit, declining by -22% against the previous year. In general, the import price saw a deep reduction. The most prominent rate of growth was recorded in 2016 an increase of 62% against the previous year. As a result, import price reached the peak level of $X per unit. From 2017 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+20.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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