Report Update Nov 1, 2024

South Africa - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights

Single report

Sent by email within 24h (Mon-Fri)

$599 Basic Edition

$2095 Professional Edition

What's the difference?

Subscription

Online access and download

from $350/month

Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.

View Pricing

South Africa: Toy Market 2024

Toy Market Size in South Africa

In 2021, the South African toy market was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. Overall, consumption posted a resilient expansion. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Toy Production in South Africa

In value terms, toy production reduced to $X in 2021 estimated in export price. Overall, production posted a resilient expansion. The most prominent rate of growth was recorded in 2017 with an increase of 43% against the previous year. Toy production peaked at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Toy Exports

Exports from South Africa

In 2021, toy exports from South Africa surged to X tons, picking up by 29% against 2020 figures. In general, exports enjoyed a notable increase. The pace of growth appeared the most rapid in 2019 with an increase of 111% against the previous year. As a result, the exports reached the peak of X tons. From 2020 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toy exports surged to $X in 2021. Overall, total exports indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +2.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -2.2% against 2019 indices. Over the period under review, the exports attained the peak figure at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Namibia (X tons), Zambia (X tons) and Botswana (X tons) were the main destinations of toy exports from South Africa, with a combined 54% share of total exports. Mozambique, Angola, Swaziland, Nigeria, Lesotho, Ghana, Malawi, Zimbabwe and Democratic Republic of the Congo lagged somewhat behind, together comprising a further 40%.

From 2012 to 2021, the biggest increases were recorded for Democratic Republic of the Congo (with a CAGR of +21.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Namibia ($X) remains the key foreign market for dolls and toys exports from South Africa, comprising 31% of total exports. The second position in the ranking was held by Botswana ($X), with a 12% share of total exports. It was followed by Zambia, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Namibia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Botswana (+0.0% per year) and Zambia (+5.5% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, surging by 15% against the previous year. Over the period under review, the export price, however, showed a slight downturn. The growth pace was the most rapid in 2020 an increase of 52%. The export price peaked at $X per ton in 2013; however, from 2014 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Namibia ($X per ton), while the average price for exports to Malawi ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Namibia (+1.8%), while the prices for the other major destinations experienced mixed trend patterns.

Toy Imports

Imports into South Africa

Toy imports into South Africa surged to X tons in 2021, jumping by 62% compared with the year before. In general, imports showed a relatively flat trend pattern. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, toy imports surged to $X in 2021. Overall, imports, however, recorded a mild setback. Over the period under review, imports hit record highs at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to South Africa, with a approx. 89% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China was relatively modest.

In value terms, China ($X) constituted the largest supplier of dolls and toys to South Africa.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to -2.0%.

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, falling by -3.6% against the previous year. In general, the import price saw a slight downturn. The pace of growth appeared the most rapid in 2014 when the average import price increased by 11%. Over the period under review, average import prices attained the peak figure at $X per ton in 2016; however, from 2017 to 2021, import prices failed to regain momentum.

As there is only one major supplying country, the average price level is determined by prices for China.

From 2012 to 2021, the rate of growth in terms of prices for China amounted to -2.3% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?

The United States remains the largest toy consuming country worldwide, accounting for 23% of total volume. Moreover, toy consumption in the United States exceeded the figures recorded by the second-largest consumer, China, fourfold. The third position in this ranking was occupied by India, with a 5.3% share.

What are the largest producers of dolls and toys in the world?

China remains the largest toy producing country worldwide, accounting for 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. The third position in this ranking was occupied by Brazil, with a 2.7% share.

What are the leading suppliers of dolls and toys to South Africa?

In value terms, China constituted the largest supplier of toy to South Africa, comprising 77% of total imports. The second position in the ranking was occupied by the Czech Republic, with a 2.8% share of total imports.

What are the leading importers of dolls and toys from South Africa?

In value terms, Namibia remains the key foreign market for toy exports from South Africa, comprising 30% of total exports. The second position in the ranking was occupied by Botswana, with a 12% share of total exports. It was followed by Zambia, with a 9.9% share.

What is the average export price for dolls and toys in South Africa?

In 2021, the average toy export price amounted to $4,515 per ton, reducing by -1.9% against the previous year.

What is the average import price for dolls and toys in South Africa?

The average toy import price stood at $5,473 per ton in 2021, with a decrease of -13.8% against the previous year.

This report provides an in-depth analysis of the toy market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 32401100 - Dolls representing only human beings
Prodcom 32401200 - Toys representing animals or non-human creatures
Prodcom 32401300 - Parts and accessories for dolls representing only human beings
Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
Prodcom 32403200 - Puzzles
Prodcom 32403900 -
Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
Prodcom 32403940 - Other toys of plastics
Prodcom 32403960 - Toy die-cast miniature models of metal
Prodcom 32403990 - Other toys n.e.c.

Country coverage:

South Africa

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in South Africa
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023