South Africa: Wine Market 2024

Wine Market Size in South Africa

In 2022, after two years of decline, there was growth in the South African wine market, when its value increased by X% to $X. Overall, consumption, however, saw a pronounced decline. The pace of growth appeared the most rapid in 2019 with an increase of X% against the previous year. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Wine Production in South Africa

In value terms, wine production fell modestly to $X in 2022 estimated in export price. Over the period under review, production showed a slight descent. The most prominent rate of growth was recorded in 2018 when the production volume increased by X% against the previous year. Wine production peaked at $X in 2012; however, from 2013 to 2022, production remained at a lower figure.

Wine Exports

Exports from South Africa

In 2022, approx. X litres of wine and grape must were exported from South Africa; dropping by X% on 2021. Over the period under review, exports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. Over the period under review, the exports attained the peak figure at X litres in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, wine exports dropped to $X in 2022. Overall, exports continue to indicate a mild downturn. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The UK (X litres), Germany (X litres) and the United States (X litres) were the main destinations of wine exports from South Africa, with a combined X% share of total exports. Canada, France, the Netherlands, Namibia, Italy, Denmark, Belgium, Sweden, China and Botswana lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Italy (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the UK ($X) remains the key foreign market for wine and grape must exports from South Africa, comprising X% of total exports. The second position in the ranking was held by Germany ($X), with an X% share of total exports. It was followed by the United States, with a X% share.

From 2012 to 2022, the average annual growth rate of value to the UK was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (X% per year) and the United States (X% per year).

Export Prices by Country

In 2022, the average wine export price amounted to $X per litre, growing by X% against the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 an increase of X% against the previous year. As a result, the export price attained the peak level of $X per litre. From 2020 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was China ($X per litre), while the average price for exports to Italy ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (X%), while the prices for the other major destinations experienced mixed trend patterns.

Wine Imports

Imports into South Africa

In 2022, overseas purchases of wine and grape must increased by X% to X litres for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports continue to indicate a moderate increase. The growth pace was the most rapid in 2018 when imports increased by X%. Over the period under review, imports attained the peak figure at X litres in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, wine imports soared to $X in 2022. In general, imports showed a remarkable increase. The pace of growth appeared the most rapid in 2018 when imports increased by X%. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

France (X litres), Italy (X litres) and Portugal (X litres) were the main suppliers of wine imports to South Africa, together accounting for X% of total imports.

From 2012 to 2022, the biggest increases were recorded for France (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X) constituted the largest supplier of wine and grape must to South Africa, comprising X% of total imports. The second position in the ranking was held by Italy ($X), with an X% share of total imports. It was followed by Portugal, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (X% per year) and Portugal (X% per year).

Import Prices by Country

The average wine import price stood at $X per litre in 2022, with a decrease of X% against the previous year. Overall, import price indicated measured growth from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, wine import price increased by X% against 2020 indices. The growth pace was the most rapid in 2021 an increase of X%. As a result, import price reached the peak level of $X per litre, and then declined in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per litre), while the price for Portugal ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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